Softwr

Employee Engagement · head to head

BetterUp vs Cooleaf

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Rated
-
Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Rated
-

The short version

  • Each has a real cost: BetterUp sold to employers rather than to individuals, so access depends on your organisation buying it; Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Cooleaf covers Peer recognition.

Where they differ

Only the attributes on which BetterUp and Cooleaf actually diverge.

Attributes where BetterUp and Cooleaf differ
AttributeBetterUpCooleaf
Starting priceOn request$4/month
PlatformsWeb, Ios, Android, ApiWeb
Founded20132014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Mobile app
  • Social feed

Both cover

  • Workday
  • Microsoft Teams
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Cooleaf
  • Manager development programmesnot Cooleaf
  • Leadership development at enterprise scalenot Cooleaf
  • Measuring coaching impact across a workforcenot Cooleaf

Cooleaf

  • Employee recognitionnot BetterUp
  • Wellness programsnot BetterUp
  • Team buildingnot BetterUp
  • Culture improvementnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • Sold to employers rather than to individuals, so access depends on your organisation buying it
  • Pricing is not published
  • Split into four products, Lead, Manage, Grow and Ready, so coverage is a purchasing decision

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.

Questions people ask

Is BetterUp or Cooleaf better?
Neither clearly leads. BetterUp starts at On request and Cooleaf at $4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Cooleaf?
BetterUp starts at On request and Cooleaf at $4/month.
Does BetterUp or Cooleaf run on more platforms?
BetterUp runs on Web, Ios, Android, Api. Cooleaf runs on Web.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Cooleaf is typically brought in for.
What can BetterUp do that Cooleaf cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Both handle Workday, Microsoft Teams, Slack.

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