Softwr

Employee Engagement · head to head

Cooleaf vs Fond

Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Rated
-
Full reviewWebsite
Fond logo

Fond

Employee Engagement

Employee experience platform for modern teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013); Fond fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • They diverge on capability: Cooleaf covers Peer recognition, Fond covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cooleaf and Fond actually diverge.

Attributes where Cooleaf and Fond differ
AttributeCooleafFond
Starting price$4/monthOn request
Founded20142013

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Social feed
  • BambooHR

Only in Fond

  • Social recognition
  • Engagement tools
  • Culture programs
  • Analytics dashboard
  • Manager resources
  • Customizable workflows
  • Reporting

Both cover

  • Mobile app
  • Slack
  • Microsoft Teams
  • Workday

What people use each for

The jobs each tool is most often brought in to do.

Cooleaf

  • Employee recognitionnot Fond
  • Wellness programsnot Fond
  • Team buildingnot Fond
  • Culture improvementnot Fond

Fond

  • Peer-to-peer recognition with points employees send each othernot Cooleaf
  • Redeeming points against a rewards cataloguenot Cooleaf
  • Corporate perks and discounts for staffnot Cooleaf
  • Running a recognition programme across international officesnot Cooleaf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Fond

  • Fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • Requires contacting the company through demo request forms and ROI calculators for custom quotes

Pricing, plan by plan

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Fond

On request
  • Fond Platform$undefined/month
    • Recognition
    • Engagement tools
    • Culture building

Which should you pick?

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.
Cooleaf review

Choose Fond if

  • You need social recognition.
  • You also want engagement tools.
Fond review

Questions people ask

Is Cooleaf or Fond better?
Neither clearly leads. Cooleaf starts at $4/month and Fond at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cooleaf or Fond?
Cooleaf starts at $4/month and Fond at On request.
Does Cooleaf or Fond run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Cooleaf best used for?
Cooleaf is most often used for employee recognition, wellness programs, team building, culture improvement. Of those, employee recognition and wellness programs are not what Fond is typically brought in for.
What can Cooleaf do that Fond cannot?
Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Fond covers Social recognition, Engagement tools, Culture programs, Analytics dashboard. Both handle Mobile app, Slack, Microsoft Teams, Workday.

Answered from the vendors’ own pages

Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Fond: Is Fond still operating under that brand?

Fond.co redirects to Reward Gateway, suggesting Fond has been acquired or rebranded under the Reward Gateway brand.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Fond: How does Reward Gateway publish pricing?

Reward Gateway does not disclose specific pricing tiers or costs on their website. Prospective customers must contact the company through demo requests or ROI calculators.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
Share

Related pages

More on Cooleaf

More on Fond

Keep looking

Other head to heads