Software · head to head
Attribution vs Convert
A
Attribution
Software
First-party data marketing attribution platform
- From
- $2000/month
- Rated
- -
The short version
- They diverge on capability: Attribution covers First-party data attribution, Convert covers A/B testing.
Where they differ
Only the attributes on which Attribution and Convert actually diverge.
| Attribute | Attribution | Convert |
|---|---|---|
| Starting price | $2000/month | $1000/month |
| Pricing model | subscription | quote |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2020 | 2012 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attribution
- First-party data attribution
- Multi-touch attribution
- Privacy-compliant tracking
- Real-time insights
- Conversion tracking
- Channel attribution
- Custom reporting
- Google Analytics 4
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
- English language support
Both cover
- API access
What people use each for
The jobs each tool is most often brought in to do.
Attribution
- Marketing attributionnot Convert
- ROI trackingnot Convert
- Privacy-compliant trackingnot Convert
- First-party datanot Convert
Convert
- A/B, split and multivariate testing on websitesnot Attribution
- Server-side experimentation and feature flaggingnot Attribution
- Personalising site content to visitor segmentsnot Attribution
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attribution
Nothing recorded yet. See the Attribution review.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Attribution
$2000/month- Starter$2000/month
- Up to 5 channels
- Basic attribution
- Monthly reports
- Professional$5000/month
- Unlimited channels
- Advanced attribution
- Weekly reports
- Enterprise$undefined/month
- Custom implementation
- Real-time attribution
- Dedicated support
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Attribution if
- You need first-party data attribution.
- You work on Web, Mobile, Api.
- You also want multi-touch attribution.
Questions people ask
- Is Attribution or Convert better?
- Neither clearly leads. Attribution starts at $2000/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attribution or Convert?
- Attribution starts at $2000/month and Convert at $1000/month.
- Does Attribution or Convert run on more platforms?
- Attribution runs on Web, Mobile, Api. Convert runs on Web.
- What is Attribution best used for?
- Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Convert is typically brought in for.
- What can Attribution do that Convert cannot?
- Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Convert covers A/B testing, Multivariate testing, Analytics, Google Analytics. Both handle API access.