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Marketing · head to head

Attribution vs Convert

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, Convert covers A/B testing.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Attribution and Convert actually diverge.

Attributes where Attribution and Convert differ
AttributeAttributionConvert
Starting price$2000/monthFree
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • Google Analytics 4

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • API access

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Convert
  • ROI trackingnot Convert
  • Privacy-compliant trackingnot Convert
  • First-party datanot Convert

Convert

  • A/B and multivariate testing for conversion optimizationnot Attribution
  • Full-stack experimentation on web and mobilenot Attribution
  • Sequential testing and statistical confidence trackingnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Attribution or Convert better?
Neither clearly leads. Attribution starts at $2000/month and Convert at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Convert?
Convert has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Convert.
Does Attribution or Convert run on more platforms?
Attribution runs on Web, Mobile, Api. Convert runs on Web.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Convert is typically brought in for.
What can Attribution do that Convert cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Convert covers A/B testing, Multivariate testing, Analytics, Google Analytics. Both handle API access.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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