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Marketing · head to head

CallRail vs Convert

CallRail logo

CallRail

Marketing

Call tracking and attribution for North American SMBs, with overages that reshape the bill

From
$50/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • Each has a real cost: CallRail the 250 included minutes on the entry plan are very low, and independent analyses put realistic SMB spend at one and a half to three and a half times list, so a $50 plan commonly bills $100 to $250.; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: CallRail covers Dynamic Number Insertion, Convert covers A/B testing.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which CallRail and Convert actually diverge.

Attributes where CallRail and Convert differ
AttributeCallRailConvert
Starting price$50/monthFree
Pricing modelPer month by plan, plus per-number and per-minute overagessubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2012

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CallRail

  • Dynamic Number Insertion
  • Call recording and transcription
  • Conversation Intelligence
  • Form Tracking
  • Lead auto-tagging
  • Multi-channel attribution reporting
  • Call routing and text messaging
  • Agency account management

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CallRail

  • A home services company running Google Ads that cannot tell which keywords produce booked jobs because most customers ring rather than fill in a form.not Convert
  • An agency managing paid search for thirty local clients that needs per-client call attribution reporting under one login.not Convert
  • A multi-location dental or legal practice wanting to know which branch phone number each campaign drives, and whether the calls were answered.not Convert
  • A marketing team that wants calls auto-qualified from their content so it can push only genuine leads into HubSpot rather than every ring.not Convert

Convert

  • A/B and multivariate testing for conversion optimizationnot CallRail
  • Full-stack experimentation on web and mobilenot CallRail
  • Sequential testing and statistical confidence trackingnot CallRail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CallRail

  • The 250 included minutes on the entry plan are very low, and independent analyses put realistic SMB spend at one and a half to three and a half times list, so a $50 plan commonly bills $100 to $250.
  • Tracking numbers cost $3 each per month beyond the included five, so cost scales with attribution granularity rather than with value; a twenty-location business at three numbers per site pays $165 a month in number fees before any call connects.
  • Spam and unanswered calls consume billable minutes, and CallRail has been unclear with users about whether robocalls count against the allowance, which turns a nuisance into a line item.
  • Multiple public reviewers report cancellation friction, including counter-offers and stalling, charges continuing after account closure, and in one case an unexpected $500 charge months after cancelling.
  • Tier gating runs on two axes: form tracking and Conversation Intelligence sit on different plans, so having both means jumping to the $195 tier, and you cannot buy transcription onto the cheapest plan at any price.
  • Number inventory, key integrations and compliance posture are built for North American SMBs, so international number availability and non-US coverage are materially weaker.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

CallRail

$50/month
  • Lead Tracking$50/month
    • 5 tracking numbers
    • 250 minutes
    • 25 SMS
  • Lead Tracking Complete$95/month
    • Everything in Lead Tracking
    • 1,000 form submissions
    • Form tracking and attribution
  • Lead Conversion$150/month
    • Everything in Lead Tracking
    • 10,000 transcription minutes
    • 2,500 analysis minutes
  • Lead Conversion Complete$195/month
    • Form tracking and Conversation Intelligence combined
    • 10,000 transcription minutes
    • 1,000 form submissions

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Which should you pick?

Choose CallRail if

  • You need dynamic number insertion.
  • You work on Web, iOS, Android.
  • You also want call recording and transcription.
CallRail review

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Questions people ask

Is CallRail or Convert better?
Neither clearly leads. CallRail starts at $50/month and Convert at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CallRail or Convert?
Convert has a free tier; the other does not. Paid plans start at $50/month for CallRail and Free for Convert.
Does CallRail or Convert run on more platforms?
CallRail runs on Web, iOS, Android. Convert runs on Web.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. CallRail starts at $50/month.
What is CallRail best used for?
CallRail is most often used for a home services company running google ads that cannot tell which keywords produce booked jobs because most customers ring rather than fill in a form., an agency managing paid search for thirty local clients that needs per-client call attribution reporting under one login., a multi-location dental or legal practice wanting to know which branch phone number each campaign drives, and whether the calls were answered., a marketing team that wants calls auto-qualified from their content so it can push only genuine leads into hubspot rather than every ring.. Of those, a home services company running google ads that cannot tell which keywords produce booked jobs because most customers ring rather than fill in a form. and an agency managing paid search for thirty local clients that needs per-client call attribution reporting under one login. are not what Convert is typically brought in for.
What can CallRail do that Convert cannot?
CallRail covers Dynamic Number Insertion, Call recording and transcription, Conversation Intelligence, Form Tracking. Convert covers A/B testing, Multivariate testing, Analytics, API access.

Answered from the vendors’ own pages

CallRail: What will I actually pay?

More than list. Budget 1.5x to 3.5x the plan price once numbers beyond the included five and minutes beyond the allowance are counted.

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
CallRail: Do spam calls use my minutes?

Yes, minutes are consumed regardless of whether a call was answered or was a robocall. Users report this is a meaningful share of the overage on some accounts.

Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
CallRail: Can I get call transcription on the cheapest plan?

No. Conversation Intelligence starts at the $150 Lead Conversion tier. There is no add-on route from $50.

Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
CallRail: Is there a free trial?

Yes, 14 days, self-serve, no sales call required.

Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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