Is Convert or Wrike better?

Neither clearly leads. Convert starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Convert or Wrike?

Convert starts at Free and Wrike at Free.

Does Convert or Wrike run on more platforms?

Convert runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.

Can I use Convert for free?

Both have a free tier, so you can try either at no cost before committing.

What is Convert best used for?

Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Wrike is typically brought in for.

What can Convert do that Wrike cannot?

Convert covers A/B testing, Multivariate testing, Analytics, API access. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management.

Marketing · head to head

Convert vs Wrike

Convert

Marketing

A/B testing platform for enterprises

From: Free
Rated: -

Full review Website

Wrike

Marketing

Versatile & robust project management software

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
They diverge on capability: Convert covers A/B testing, Wrike covers Interactive Gantt charts.

Where they differ

Only the attributes on which Convert and Wrike actually diverge.

Attributes where Convert and Wrike differ
Attribute	Convert	Wrike
Pricing model	subscription	Unknown
Platforms	Web	Web, iOS, Android, Windows, macOS, Linux
Founded	2012	2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

A/B testing
Multivariate testing
Analytics
API access
Google Analytics
SSL encryption
Cloud deployment
Web support

Only in Wrike

Interactive Gantt charts
Real-time collaboration
Custom workflows
Resource management
Time tracking
Proofing tools
Performance reports
Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Convert

A/B and multivariate testing for conversion optimizationnot Wrike
Full-stack experimentation on web and mobilenot Wrike
Sequential testing and statistical confidence trackingnot Wrike

Wrike

Marketing campaignsnot Convert
Creative projectsnot Convert
Product developmentnot Convert
Professional servicesnot Convert
Event managementnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
Single Sign-On requires the Pro plan at $599 per month
Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
Phone support, change history and guided onboarding require Pro
The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
Listed prices exclude VAT, GST and other taxes, which are added at checkout
Above 5 million monthly tested users there is no published rate

Wrike

Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
The Team plan is limited to 2 to 15 users and Business to 5 to 200
Business and above are annual subscriptions only
Pinnacle and Apex pricing is not published
AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Convert

Free

Growth$$399/month
Pro$$599/month
Enterprise$on request/mo

Wrike

Free

FreeFree
Team$10/month
- Per user
- Gantt charts
- AI included
Business$25/month
- Per user
Pinnacle$undefined/month

Which should you pick?

Choose Convert if

You need a/b testing.
You want to start without paying.
You also want multivariate testing.

Convert review

Choose Wrike if

You need interactive gantt charts.
You want to start without paying.
You work on Web, iOS, Android, Windows, macOS, Linux.
You also want real-time collaboration.

Wrike review

Questions people ask

Is Convert or Wrike better?: Neither clearly leads. Convert starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Wrike?: Convert starts at Free and Wrike at Free.
Does Convert or Wrike run on more platforms?: Convert runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Convert for free?: Both have a free tier, so you can try either at no cost before committing.
What is Convert best used for?: Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Wrike is typically brought in for.
What can Convert do that Wrike cannot?: Convert covers A/B testing, Multivariate testing, Analytics, API access. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source

Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source

Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source

Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source

Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source

Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source

Convert vs Wrike

Convert

Wrike

The short version

Where they differ

What each one covers

Only in Convert

Only in Wrike

What people use each for

Convert

Wrike

Where each one falls short

Convert

Wrike

Pricing, plan by plan

Convert

Wrike

Which should you pick?

Choose Convert if

Choose Wrike if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Convert

More on Wrike

Keep looking

Other head to heads