Softwr

Customer Success · head to head

Conga vs Freshsales

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
F

Freshsales

CRM & Sales

Smart CRM for growing businesses

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Freshsales contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
  • They diverge on capability: Conga covers CPQ, Freshsales covers Contact management.

Where they differ

Only the attributes on which Conga and Freshsales actually diverge.

Attributes where Conga and Freshsales differ
AttributeCongaFreshsales
Starting price$50/month$19/month
PlatformsWebWeb, Ios, Android
CategoryCustomer SuccessCRM & Sales
Founded20062010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Salesforce
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Freshsales

  • Contact management
  • Lead scoring
  • Sales pipeline
  • Activity tracking
  • Email sync
  • AI insights
  • Gmail
  • Outlook

Both cover

  • Workflow automation
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Freshsales
  • Contract lifecycle management with approvals and e-signaturenot Freshsales
  • Configure price quote workflows for complex salesnot Freshsales

Freshsales

  • Sales CRM with built in email, phone and chatnot Conga
  • Managing deals, pipelines and sales sequencesnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Freshsales

  • Contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
  • Forecasting insights, custom modules, sandbox and audit logs are Enterprise only at $59 per user per month
  • Every published price requires annual billing
  • The Freddy AI agent is billed separately at $49 per 100 sessions
  • Branded documents are a further $19 per user add on
  • No contact limits are stated for any tier on the pricing page

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Freshsales

$19/month
  • Starter$19/month
    • Contact & account management
    • Pipeline management
  • Growth$39/month
    • Everything in Starter
    • Sales automation
    • Territory management
  • Pro$65/month
    • Everything in Growth
    • Forecasting
    • Advanced customization

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Freshsales if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want lead scoring.
Freshsales review

Questions people ask

Is Conga or Freshsales better?
Neither clearly leads. Conga starts at $50/month and Freshsales at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Freshsales?
Conga starts at $50/month and Freshsales at $19/month.
Does Conga or Freshsales run on more platforms?
Conga runs on Web. Freshsales runs on Web, Ios, Android.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Freshsales is typically brought in for.
What can Conga do that Freshsales cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Freshsales covers Contact management, Lead scoring, Sales pipeline, Activity tracking. Both handle Workflow automation, Web support.
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