Software · head to head
Apttus vs Conga
The short version
- Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
- They diverge on capability: Apttus covers Contract management, Conga covers Contract lifecycle management.
Where they differ
Only the attributes on which Apttus and Conga actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown), founded (2006).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apttus
- Contract management
- Pricing optimization
- Revenue recognition
- AI recommendations
Only in Conga
- Contract lifecycle management
- Document generation
- E-signatures
- Workflow automation
Both cover
- CPQ
- Salesforce
- Microsoft Dynamics
- SAP
- Oracle
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Apttus
- Customer Successnot Conga
- Quote To Cashnot Conga
- Enterprise Cpqnot Conga
Conga
- Generating quotes, contracts and documents from CRM datanot Apttus
- Contract lifecycle management with approvals and e-signaturenot Apttus
- Configure price quote workflows for complex salesnot Apttus
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apttus
- Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
Conga
- Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
- Pricing is handled case by case through sales rather than through published tiers
- Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately
Pricing, plan by plan
Apttus
$100/month- Professional$100/month
- CPQ
- Contract management
- Pricing engine
- Enterprise$200/month
- AI pricing
- Advanced workflows
- Custom integrations
Conga
$50/month- Essentials$50/month
- Document generation
- E-signatures
- Templates
- Professional$100/month
- CPQ
- CLM
- Workflow automation
Which should you pick?
Choose Conga if
- You need contract lifecycle management.
- You also want document generation.
Questions people ask
- Is Apttus or Conga better?
- Neither clearly leads. Apttus starts at $100/month and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apttus or Conga?
- Apttus starts at $100/month and Conga at $50/month.
- Does Apttus or Conga run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Apttus best used for?
- Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what Conga is typically brought in for.
- What can Apttus do that Conga cannot?
- Apttus covers Contract management, Pricing optimization, Revenue recognition, AI recommendations. Conga covers Contract lifecycle management, Document generation, E-signatures, Workflow automation. Both handle CPQ, Salesforce, Microsoft Dynamics, SAP.
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