Softwr

Customer Success · head to head

Conga vs Salesforce

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

All industries

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Conga covers CPQ, Salesforce covers Contact management.

Where they differ

Only the attributes on which Conga and Salesforce actually diverge.

Attributes where Conga and Salesforce differ
AttributeCongaSalesforce
Starting price$50/month$25/month
PlatformsWebWeb, Ios, Android, Api
CategoryCustomer SuccessAll industries
Founded20061999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Salesforce
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Mobile access
  • AppExchange
  • Microsoft 365

Both cover

  • Workflow automation

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Salesforce
  • Contract lifecycle management with approvals and e-signaturenot Salesforce
  • Configure price quote workflows for complex salesnot Salesforce

Salesforce

  • Sales managementnot Conga
  • Customer servicenot Conga
  • Marketing automationnot Conga
  • Lead generationnot Conga
  • Analytics & reportingnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Conga or Salesforce better?
Neither clearly leads. Conga starts at $50/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Salesforce?
Conga starts at $50/month and Salesforce at $25/month.
Does Conga or Salesforce run on more platforms?
Conga runs on Web. Salesforce runs on Web, Ios, Android, Api.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Salesforce is typically brought in for.
What can Conga do that Salesforce cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle Workflow automation.
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