Customer Success · head to head
Custify vs Freshsales
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Freshsales contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
- They diverge on capability: Custify covers Health scores, Freshsales covers Contact management.
Where they differ
Only the attributes on which Custify and Freshsales actually diverge.
| Attribute | Custify | Freshsales |
|---|---|---|
| Starting price | $399/month | $19/month |
| Pricing model | Unknown | subscription |
| Platforms | Web | Web, Ios, Android |
| Category | Customer Success | CRM & Sales |
| Founded | 2017 | 2010 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- Salesforce
- HubSpot
- Intercom
Only in Freshsales
- Contact management
- Lead scoring
- Sales pipeline
- Activity tracking
- Email sync
- AI insights
- Workflow automation
- Gmail
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Successnot Freshsales
- Saasnot Freshsales
- Automationnot Freshsales
Freshsales
- Sales CRM with built in email, phone and chatnot Custify
- Managing deals, pipelines and sales sequencesnot Custify
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Freshsales
- Contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
- Forecasting insights, custom modules, sandbox and audit logs are Enterprise only at $59 per user per month
- Every published price requires annual billing
- The Freddy AI agent is billed separately at $49 per 100 sessions
- Branded documents are a further $19 per user add on
- No contact limits are stated for any tier on the pricing page
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Freshsales
$19/month- Starter$19/month
- Contact & account management
- Pipeline management
- Growth$39/month
- Everything in Starter
- Sales automation
- Territory management
- Pro$65/month
- Everything in Growth
- Forecasting
- Advanced customization
Which should you pick?
Choose Freshsales if
- You need contact management.
- You work on Web, Ios, Android.
- You also want lead scoring.
Questions people ask
- Is Custify or Freshsales better?
- Neither clearly leads. Custify starts at $399/month and Freshsales at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Freshsales?
- Custify starts at $399/month and Freshsales at $19/month.
- Does Custify or Freshsales run on more platforms?
- Custify runs on Web. Freshsales runs on Web, Ios, Android.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Freshsales is typically brought in for.
- What can Custify do that Freshsales cannot?
- Custify covers Health scores, Playbooks, Task automation, Customer 360. Freshsales covers Contact management, Lead scoring, Sales pipeline, Activity tracking. Both handle Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
SourceRelated pages
Other head to heads
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- Freshsales vs ChurnZero
- Freshsales vs Planhat
- Freshsales vs Catalyst
- Freshsales vs CustomerSuccessBox
- Freshsales vs SmartKarrot
- Freshsales vs Vitally
- Freshsales vs Akita
- Freshsales vs Amity
- Freshsales vs Apttus
- Freshsales vs Better Proposals
- Freshsales vs Chorus.ai
- Freshsales vs ClientPoint
- Freshsales vs ClientSuccess
- Freshsales vs Conga
- Freshsales vs Kapta
- Freshsales vs Lessonly
- Freshsales vs Natero
- Freshsales vs Outreach
- Freshsales vs Gong
- Freshsales vs Seismic
- Freshsales vs Pipedrive
- Freshsales vs HubSpot
- Freshsales vs Salesforce
- Freshsales vs Bitrix24
- Freshsales vs Capsule
- Freshsales vs Clari
- Freshsales vs Streak
- Freshsales vs Zoho CRM
- Freshsales vs Affinity
- Freshsales vs Agile CRM
- Freshsales vs Apollo.io
- Freshsales vs Capsule CRM
- Freshsales vs Clay
- Freshsales vs Clearbit
- Freshsales vs Cloze

