Software · head to head
Conga vs Custify
The short version
- Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Custify no mobile app for on-the-go customer success management
- They diverge on capability: Conga covers CPQ, Custify covers Health scores.
Where they differ
Only the attributes on which Conga and Custify actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Conga
- CPQ
- Contract lifecycle management
- Document generation
- E-signatures
- Workflow automation
- Microsoft Dynamics
- SAP
- Oracle
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- HubSpot
- Intercom
- Stripe
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Conga
- Generating quotes, contracts and documents from CRM datanot Custify
- Contract lifecycle management with approvals and e-signaturenot Custify
- Configure price quote workflows for complex salesnot Custify
Custify
- Customer Successnot Conga
- Saasnot Conga
- Automationnot Conga
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Conga
- Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
- Pricing is handled case by case through sales rather than through published tiers
- Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Pricing, plan by plan
Conga
$50/month- Essentials$50/month
- Document generation
- E-signatures
- Templates
- Professional$100/month
- CPQ
- CLM
- Workflow automation
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Which should you pick?
Questions people ask
- Is Conga or Custify better?
- Neither clearly leads. Conga starts at $50/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Conga or Custify?
- Conga starts at $50/month and Custify at $399/month.
- Does Conga or Custify run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Conga best used for?
- Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Custify is typically brought in for.
- What can Conga do that Custify cannot?
- Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source