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CRM & Sales · head to head

Clari vs Conga

Clari logo

Clari

CRM & Sales

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite
Conga logo

Conga

CRM & Sales

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clari limited customization; built for specific use cases and cannot make predictions outside core objects; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • They diverge on capability: Clari covers Forecast management, Conga covers CPQ.

Where they differ

Only the attributes on which Clari and Conga actually diverge.

Attributes where Clari and Conga differ
AttributeClariConga
Starting priceOn request$50/month
CategoryCRM & SalesUnknown
Founded20122006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • HubSpot
  • Outreach
  • Gong

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Microsoft Dynamics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clari

  • Revenue forecastingnot Conga
  • Pipeline managementnot Conga
  • Deal inspectionnot Conga
  • Revenue planningnot Conga

Conga

  • Generating quotes, contracts and documents from CRM datanot Clari
  • Contract lifecycle management with approvals and e-signaturenot Clari
  • Configure price quote workflows for complex salesnot Clari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Pricing, plan by plan

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Which should you pick?

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Questions people ask

Is Clari or Conga better?
Neither clearly leads. Clari starts at On request and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clari or Conga?
Clari starts at On request and Conga at $50/month.
Does Clari or Conga run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clari best used for?
Clari is most often used for revenue forecasting, pipeline management, deal inspection, revenue planning. Of those, revenue forecasting and pipeline management are not what Conga is typically brought in for.
What can Clari do that Conga cannot?
Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Both handle Salesforce, Microsoft Dynamics, Web support.

Answered from the vendors’ own pages

Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

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Related pages

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More on Conga

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