Softwr

Customer Success · head to head

Conga vs SmartKarrot

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$15000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conga pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: Conga covers CPQ, SmartKarrot covers Customer 360.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Conga and SmartKarrot actually diverge.

Attributes where Conga and SmartKarrot differ
AttributeCongaSmartKarrot
Starting price$50/month$15000/year
Founded20062018

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • HubSpot
  • Slack
  • Intercom

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Enterprise quote-to-cash automationnot SmartKarrot
  • Contract lifecycle managementnot SmartKarrot
  • Configuration management and document generationnot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Conga
  • Segmenting accounts and users to target customer success playsnot Conga
  • Reporting on customer success outcomes with embedded BI dashboardsnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available
  • Custom pricing only: described as 'aligned with business needs' but no benchmark pricing for budget estimation
  • Enterprise positioning unclear: serves T-Mobile, Adobe, Box, LinkedIn, Kraft Heinz but cost structure hidden from prospect research
  • No trial pricing available: must engage demo/sales process before cost visibility

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

SmartKarrot

$15000/year
  • Basic$15000/year
    • 5 included users
    • CRM functionality
    • Email and calendar integration
  • Growth$null/year
    • 10 included users
    • All Basic features
    • 1 SaaS product tracking
  • Pro$null/year
    • 25 included users
    • All Growth features
    • 3 SaaS products
  • Enterprise$null/year
    • Custom user count
    • Unlimited customization
    • 3+ SaaS products

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is Conga or SmartKarrot better?
Neither clearly leads. Conga starts at $50/month and SmartKarrot at $15000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or SmartKarrot?
Conga starts at $50/month and SmartKarrot at $15000/year.
Does Conga or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Conga best used for?
Conga is most often used for enterprise quote-to-cash automation, contract lifecycle management, configuration management and document generation. Of those, enterprise quote-to-cash automation and contract lifecycle management are not what SmartKarrot is typically brought in for.
What can Conga do that SmartKarrot cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Conga: Does Conga publish pricing on their website?

No. Conga does not publish specific pricing tiers, fees, or plan names. Pricing is customized per client and requires contacting sales or scheduling a demo.

Source
SmartKarrot: How much does SmartKarrot cost?

SmartKarrot's Basic plan costs $15,000 per year for 5 included users with CRM, email and calendar integration, and 2 third-party integrations. Growth and Pro plans require contacting sales for pricing. Enterprise plans are customized based on organizational requirements.

Source
Conga: How does Conga price their solutions?

Conga emphasizes custom pricing 'aligned with individual business needs' with priorities on 'business needs, partnership commitment, flexibility, budget alignment, competitive rates, and transparency,' but specific costs are disclosed only in direct sales conversations.

Source
SmartKarrot: What support is included in SmartKarrot plans?

The Basic plan includes email-based support only. Growth and Pro plans include a dedicated customer success manager. Enterprise plans offer premium support tier with customized support levels.

Source
Conga: What is the process to get Conga pricing?

Customers must contact Conga sales through their inquiry form, book a demo, or call their sales team to receive pricing information tailored to their needs.

Source
SmartKarrot: What are SmartKarrot's add-on services?

SmartKarrot offers optional enhancements including SmartKonversation (call intelligence), SmartOps (AI-powered trend analysis), and embedded business intelligence for reporting. These add-ons are available across plan tiers.

Source
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