Customer Success · head to head
Custify vs Kapta
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
- They diverge on capability: Custify covers Playbooks, Kapta covers Account planning.
Where they differ
Only the attributes on which Custify and Kapta actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- Intercom
- Stripe
Only in Kapta
- Account planning
- Stakeholder mapping
- Voice of customer
- Action planning
- Slack
- Microsoft Dynamics
Both cover
- Health scores
- Salesforce
- HubSpot
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Success
- Saasnot Kapta
- Automationnot Kapta
Kapta
- Customer Success
- Key Account Managementnot Custify
- Strategic Accountsnot Custify
Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Kapta
- The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Kapta
$1000/month- Professional$1000/month
- Account planning
- Health scores
- Stakeholder mapping
- Enterprise$2500/month
- Custom workflows
- Advanced analytics
- API
Which should you pick?
Questions people ask
- Is Custify or Kapta better?
- Neither clearly leads. Custify starts at $399/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Kapta?
- Custify starts at $399/month and Kapta at $1000/month.
- Does Custify or Kapta run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, saas and automation are not what Kapta is typically brought in for.
- What can Custify do that Kapta cannot?
- Custify covers Playbooks, Task automation, Customer 360, Churn alerts. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Action planning. Both handle Health scores, Salesforce, HubSpot, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source