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Census vs HubSpot CRM

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier
  • They diverge on capability: Census covers Reverse ETL, HubSpot CRM covers Contact management.

Where they differ

Only the attributes on which Census and HubSpot CRM actually diverge.

Attributes where Census and HubSpot CRM differ
AttributeCensusHubSpot CRM
Pricing modelusage-basedfreemium
PlatformsWeb, ApiWeb, Mobile iOS, Mobile Android
Founded20202006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not HubSpot CRM

HubSpot CRM

  • Video Conferencingnot Census
  • Team Collaborationnot Census
  • Project Managementnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Questions people ask

Is Census or HubSpot CRM better?
Neither clearly leads. Census starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or HubSpot CRM?
Census starts at Free and HubSpot CRM at Free.
Does Census or HubSpot CRM run on more platforms?
Census runs on Web, Api. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what HubSpot CRM is typically brought in for.
What can Census do that HubSpot CRM cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Web support.
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Related pages

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