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Census vs Mmhmm

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Mmhmm logo

Mmhmm

Software

Presentation platform for video calls

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Census has a free tier, so it costs nothing to try first.
  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; Mmhmm renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • They diverge on capability: Census covers Reverse ETL, Mmhmm covers Custom layouts.

Where they differ

Only the attributes on which Census and Mmhmm actually diverge.

Attributes where Census and Mmhmm differ
AttributeCensusMmhmm
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiDesktop Mac, Desktop Windows

Identical on both: user rating (Not yet rated), category (Unknown), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Mmhmm

  • Custom layouts
  • Screen sharing
  • Virtual backgrounds
  • Picture-in-picture
  • Recording
  • Zoom
  • Google Meet
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Mmhmm

Mmhmm

  • Putting a presenter on screen over slides during a video callnot Census
  • Recording a screen walkthrough up to an hournot Census
  • Adding effects and reactions to a webcam feednot Census
  • Collecting materials for a meeting in a shared stacknot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

Mmhmm

  • Renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • Screen recordings are capped at one hour
  • Windows support requires Windows 10 or 11
  • Pricing is not shown on the product pages

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

Mmhmm

On request
  • Standard$9.99/month
    • Unlimited presentations
    • Custom layouts
    • Recording

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Mmhmm if

  • You need custom layouts.
  • You work on Desktop Mac, Desktop Windows.
  • You also want screen sharing.
Mmhmm review

Questions people ask

Is Census or Mmhmm better?
Neither clearly leads. Census starts at Free and Mmhmm at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Mmhmm?
Census has a free tier; the other does not. Paid plans start at Free for Census and On request for Mmhmm.
Does Census or Mmhmm run on more platforms?
Census runs on Web, Api. Mmhmm runs on Desktop Mac, Desktop Windows.
Can I use Census for free?
Yes. Census has a free tier, so you can try it without paying. Mmhmm starts at On request.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Mmhmm is typically brought in for.
What can Census do that Mmhmm cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Mmhmm covers Custom layouts, Screen sharing, Virtual backgrounds, Picture-in-picture.
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Related pages

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