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Census
The reverse ETL infrastructure for data activation
As of 30 August 2026, Census is free to use. Census is a data activation platform that enables teams to sync data from their data warehouse to business tools, enabling real-time personalization and operati. Softwr lists it under Automation Integration. Census is launched in 2020, available on Web, API.
Overview
What Census does
Census is a data activation platform that enables teams to sync data from their data warehouse to business tools, enabling real-time personalization and operations.
What people use it for
- Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Census.
- Census domain permanently redirects to Fivetran (301 redirect)
- Exact per-tier pricing not listed; customers directed to contact sales or request quotes
- Annual contracts offer up to 22% savings but discount terms not detailed
- Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)
Cross-shopped
What people choose instead of Census
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- CensusvsMicrosoft Power Automate
Microsoft Power Automate: Automate tasks across cloud and on-premises apps
- CensusvsZapier
Zapier: Automate your work across 7,000+ app integrations
- CensusvsMuleSoft
MuleSoft: Integration platform as a service (iPaaS) with robust API management
Pricing
What Census costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 500,000 monthly active rows (MAR) for connections
- 3,500 MAR for activations
- 5,000 monthly model runs (MMR) for transformations
Standard
On request
- Usage-based pricing for connections, transformations, activations
Enterprise
On request
- Greater flexibility and control
- Custom pricing
Capabilities
Features
Reverse ETL
Data syncing
Transformation
Real-time activation
Error handling
Monitoring
Analytics
150+ destinations
Integration with 150+ destinations
Data warehouses
Integration with Data warehouses
SaaS platforms
Integration with SaaS platforms
SOC2
SOC2 security feature
GDPR
GDPR security feature
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What happened to Census.com?
Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.
SourceHow much does Fivetran (formerly Census) cost?
Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.
SourceDo Fivetran/Census offer discounts for annual commitments?
Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.
SourceBehind it
Who makes Census
- Company
- Census
- Based in
- San Francisco, CA
Keep looking
Where to go from Census
- Census alternativesEvery product people weigh against it
- Census pricingPlans, floors and what the tiers exclude
- Census badgesWhich rules it meets, and the figure behind each
- All Automation Integration softwareThe full category
- Best Automation Integration softwareThe shortlist, and how it was cut
Best Automation Integration software for
Compare Census with
- Microsoft Power Automate
- MuleSoft
- n8n
- Zapier
- Hightouch
- Grouparoo
- Polytomic
- Stitch
- Fivetran
- RudderStack
- Hevo Data
- Lytics
- Cyclr
- Jitterbit
- Nango
- Pipedream
- Tray.io
- Hightouch
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From $1,595/mo12 researched notesOpen source unified API and OAuth infrastructure for product integrations, licensed under Elastic License 2.0
Free, then $50/mo13 researched notes
Softwr does not host reviews and shows no star rating for Census, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Census
Census alternatives
What people switch to, and what they give up
Census pricing
Every tier, and where the cost actually lands
Compare Census
Put it head to head with anything we hold
Census badge
Its rating, and an embed for your own site
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