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Automation Integration · head to head

Census vs Nango

Census logo

Census

Automation Integration

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Nango logo

Nango

Automation Integration

Open source unified API and OAuth infrastructure for product integrations, licensed under Elastic License 2.0

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census domain permanently redirects to Fivetran (301 redirect); Nango the licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • They diverge on capability: Census covers Reverse ETL, Nango covers Managed OAuth.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Census and Nango actually diverge.

Attributes where Census and Nango differ
AttributeCensusNango
Pricing modelusage-basedPer connection per month
PlatformsWeb, ApiWeb, Linux, Docker
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Nango

  • Managed OAuth
  • Pre-built integrations
  • Custom syncs and actions
  • Incremental sync
  • Rate limit and retry handling
  • Webhooks
  • Self-hosting
  • Unified models

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Nango

Nango

  • A SaaS product that needs to ship twenty customer-facing integrations without hiring a team to maintain OAuth and token refresh for eachnot Census
  • A team that needs a niche or internal API integrated, which closed unified API vendors will not build for themnot Census
  • A company with data residency or security constraints that must self-host the integration layer rather than send customer tokens to a vendornot Census
  • An engineering team replacing a homegrown integration service whose main cost is silent token expiry and rate limit failures in productionnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census domain permanently redirects to Fivetran (301 redirect)
  • Exact per-tier pricing not listed; customers directed to contact sales or request quotes
  • Annual contracts offer up to 22% savings but discount terms not detailed
  • Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)

Nango

  • The licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • Pricing is per connection where a connection is one authorised end-user account, so cost scales linearly with your customer base and a product where each user links several services multiplies quickly beyond what a headline plan price suggests.
  • Pre-built integrations vary in depth, and a connection that exists is not the same as a connection that covers the endpoints and objects your feature needs, so each one must be verified before it is designed into a roadmap.
  • Custom syncs are written in TypeScript and run in Nango model, which means integration logic lives in a vendor runtime and migrating away later requires rewriting it rather than lifting it out.
  • Self-hosting removes the vendor from the data path but transfers operational responsibility for a component that holds customer OAuth tokens, and few teams appreciate the security burden that comes with running that themselves.

Pricing, plan by plan

Census

Free
  • FreeFree
    • 500,000 monthly active rows (MAR) for connections
    • 3,500 MAR for activations
    • 5,000 monthly model runs (MMR) for transformations
  • Standard$null/month
    • Usage-based pricing for connections, transformations, activations
  • Enterprise$null/month
    • Greater flexibility and control
    • Custom pricing

Nango

Free
  • FreeFree
    • 10 connections
    • Pre-built integrations
    • Managed OAuth
  • Starter$50/month
    • 20 connections included
    • 1 USD per additional connection
    • Custom syncs and actions
  • Growth$500/month
    • 100 connections included
    • 1 USD per additional connection
    • Higher limits
  • Enterprise$undefined/month
    • Quoted
    • Custom connection volumes
    • Security review and SLA

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Nango if

  • You need managed oauth.
  • You want to start without paying.
  • You work on Web, Linux, Docker.
  • You also want pre-built integrations.
Nango review

Questions people ask

Is Census or Nango better?
Neither clearly leads. Census starts at Free and Nango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Nango?
Census starts at Free and Nango at Free.
Does Census or Nango run on more platforms?
Census runs on Web, Api. Nango runs on Web, Linux, Docker.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Nango is typically brought in for.
What can Census do that Nango cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Nango covers Managed OAuth, Pre-built integrations, Custom syncs and actions, Incremental sync.

Answered from the vendors’ own pages

Census: What happened to Census.com?

Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.

Source
Nango: Is Nango open source?

It is source available under Elastic License 2.0. You can read, modify and self-host it, but you cannot offer it to third parties as a managed service. That is not the same as an OSI approved open source licence.

Census: How much does Fivetran (formerly Census) cost?

Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.

Source
Nango: How is it priced?

Per connection per month, where a connection is one authorised end-user account. Free to 10 connections, 50 dollars a month for Starter with 20, 500 for Growth with 100, and one dollar per additional connection.

Census: Do Fivetran/Census offer discounts for annual commitments?

Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.

Source
Nango: Can we integrate an API Nango does not support?

Yes. Custom syncs and actions in TypeScript cover any API including internal ones, which is the main advantage over closed unified API products.

Nango: Can we self-host it?

Yes, under the Elastic License 2.0 terms, which permit self-hosting for your own use but not resale as a service.

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