Automation Integration · pricing
Census pricing
Census publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Census pricing is free across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Usage-based
- Tiers
- 3
- Free tier
- Yes
Census plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Standard | On request | 1 | Priced on request |
| Enterprise | On request | 2 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 500,000 monthly active rows (mar) for connections, 3,500 mar for activations, 5,000 monthly model runs (mmr) for transformations.
Standard
On requestOver Free, this tier adds:
- Usage-based pricing for connections, transformations, activations
Enterprise
On requestOver Standard, this tier adds:
- Greater flexibility and control
- Custom pricing
Where Census stops being free
Free, Free
- 500,000 monthly active rows (MAR) for connections
- 3,500 MAR for activations
- 5,000 monthly model runs (MMR) for transformations
No paid tier on record
Census lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Census feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Reverse ETL
- Data syncing
- Transformation
- Real-time activation
- Error handling
- Monitoring
- Analytics
Integrations
- 150+ destinations
- Data warehouses
- SaaS platforms
Security
- SOC2
- GDPR
- Encryption
Deployment
- Cloud deployment
Platform
- Web support
- Api support
Localization
- Multiple language support
People bring Census in for syncing customer data from a warehouse into marketing and sales tools (reverse etl). If that is not the job you are buying for, the alternatives to Census are worth a look before you commit to a tier.
How that compares in Automation Integration
Too few automation integration tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Census (this page) | Free | usage-based | - | |
| HighByte Intelligence Hub | $18500/year | Per site per year | - | vs Census |
| Cyclr | $1595/month | Per month by API call volume | - | vs Census |
| jBPM | Free | Open source, no licence fee | - | vs Census |
| Alloy Automation | On request | quote | - | vs Census |
| Nango | Free, then $50/month | Per connection per month | - | vs Census |
| Meltano | Free | Open source, no licence fee | - | vs Census |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Census badges page.
Before you pay for Census
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Census runs on web, api, and is published by Census of San Francisco, CA. The full record is on the Census review, and the rest of the category is under best automation integration tools.
Census pricing questions
- How much does Census cost?
- Census publishes 3 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.
- Does Census have a free plan?
- Yes. The Free tier costs nothing and covers 500,000 monthly active rows (mar) for connections, 3,500 mar for activations, 5,000 monthly model runs (mmr) for transformations.
- What is the difference between Free and Standard on Census?
- Standard costs On request against Free, and adds usage-based pricing for connections, transformations, activations.
- Which automation integration tools can I use without paying?
- 4 of the 8 automation integration tools listed alongside Census have a free tier: jBPM, Nango, Meltano, Decodable.
- What am I actually paying for with Census?
- The record lists 17 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for syncing customer data from a warehouse into marketing and sales tools (reverse etl).
- Does Census charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Census prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Census against before paying?
- The closest automation integration tools in this directory are HighByte Intelligence Hub, Cyclr, jBPM, Alloy Automation. Each has a side-by-side comparison with Census covering price, platforms and features.
