Softwr

Automotive · head to head

CarNow vs Carvana

CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite
Carvana logo

Carvana

Automotive

The new way to buy and sell cars

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CarNow no pricing information disclosed on website; Carvana as archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.
  • They diverge on capability: CarNow covers Lease processing, Carvana covers Online marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarNow and Carvana actually diverge.

Attributes where CarNow and Carvana differ
AttributeCarNowCarvana
Starting price$800/monthOn request
Pricing modelsubscriptiontransaction
PlatformsWeb, Mobile, ApiWeb, Mobile, App
Founded20152012

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

Only in Carvana

  • Online marketplace
  • Vehicle listing
  • Instant appraisal
  • Financing options
  • Home delivery
  • 7-day return policy
  • Transparent pricing
  • Trade-in service

Both cover

  • Payment processors
  • SSL encryption
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

CarNow

  • Automotive dealership managementnot Carvana
  • Car inventory and sales automationnot Carvana

Carvana

  • Dealership Managementnot CarNow
  • Service Schedulingnot CarNow
  • Inventory Managementnot CarNow
  • Sales Operationsnot CarNow
  • Customer Relationshipnot CarNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Carvana

  • As archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.

Pricing, plan by plan

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Carvana

On request
  • Buyer StandardFree
    • Free vehicle listings
    • Search and filter
    • Saved vehicles
  • Seller Service$undefined/transaction
    • Free valuation
    • Quick appraisal
    • Immediate cash offer

Which should you pick?

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Choose Carvana if

  • You need online marketplace.
  • You work on Web, Mobile, App.
  • You also want vehicle listing.
Carvana review

Questions people ask

Is CarNow or Carvana better?
Neither clearly leads. CarNow starts at $800/month and Carvana at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarNow or Carvana?
CarNow starts at $800/month and Carvana at On request.
Does CarNow or Carvana run on more platforms?
CarNow runs on Web, Mobile, Api. Carvana runs on Web, Mobile, App.
What is CarNow best used for?
CarNow is most often used for automotive dealership management, car inventory and sales automation. Of those, automotive dealership management and car inventory and sales automation are not what Carvana is typically brought in for.
What can CarNow do that Carvana cannot?
CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Carvana covers Online marketplace, Vehicle listing, Instant appraisal, Financing options. Both handle Payment processors, SSL encryption, Secure authentication.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
Share

Related pages

More on CarNow

More on Carvana

Keep looking

Other head to heads