Softwr

E-Commerce · head to head

Braze vs FullStory

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Braze covers Cross-channel messaging, FullStory covers Session replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and FullStory actually diverge.

Attributes where Braze and FullStory differ
AttributeBrazeFullStory
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile
Founded20112014

Identical on both: pricing model (quote), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Segment
  • Salesforce
  • SOC2
  • GDPR
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot FullStory
  • Marketing automationnot FullStory
  • Personalizationnot FullStory
  • Retention campaignsnot FullStory
  • Cross-channel messagingnot FullStory

FullStory

  • User experience analysisnot Braze
  • Bug reproductionnot Braze
  • Conversion optimizationnot Braze
  • Customer supportnot Braze
  • Product developmentnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Braze or FullStory better?
Neither clearly leads. Braze starts at On request and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or FullStory?
FullStory has a free tier; the other does not. Paid plans start at On request for Braze and Free for FullStory.
Does Braze or FullStory run on more platforms?
Braze runs on Web, Ios, Android, Api. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what FullStory is typically brought in for.
What can Braze do that FullStory cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Segment, Salesforce, SOC2, GDPR.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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