Softwr

E-Commerce · head to head

FullStory vs Vendure

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Vendure logo

Vendure

E-Commerce

Modern headless GraphQL commerce framework

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Vendure pricing is custom-quoted per project with no published tiers or starting price
  • They diverge on capability: FullStory covers Session replay, Vendure covers GraphQL API.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Vendure actually diverge.

Attributes where FullStory and Vendure differ
AttributeFullStoryVendure
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, MobileSelf-hosted, Vendure Cloud
Founded20142019

Identical on both: pricing model (quote), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Vendure

  • GraphQL API
  • TypeScript native
  • Plugin architecture
  • Admin UI
  • Multi-channel
  • Asset management
  • Order workflow
  • Faceted search

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Vendure
  • Bug reproductionnot Vendure
  • Conversion optimizationnot Vendure
  • Customer supportnot Vendure
  • Product developmentnot Vendure

Vendure

  • B2B complex commerce workflowsnot FullStory
  • Multi-brand and multi-currency operationsnot FullStory
  • Custom pricing and contract managementnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Vendure

  • Pricing is custom-quoted per project with no published tiers or starting price
  • Requires implementation partner or in-house development; no low-code or no-code option
  • GPLv3 free tier (Vendure Core) has different licensing than commercial product

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Vendure

On request
  • Platform (Self-hosted)$null/annual
    • Flat annual subscription
    • No GMV, order, user, or capability-based charges
    • Complete Platform feature set
  • Vendure Cloud$null/annual
    • Managed platform option
    • Same Platform feature set as self-hosted
    • Pricing not specified on website

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Vendure if

  • You need graphql api.
  • You work on Self-hosted, Vendure Cloud.
  • You also want typescript native.
Vendure review

Questions people ask

Is FullStory or Vendure better?
Neither clearly leads. FullStory starts at Free and Vendure at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Vendure?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Vendure.
Does FullStory or Vendure run on more platforms?
FullStory runs on Web, Mobile. Vendure runs on Self-hosted, Vendure Cloud.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Vendure starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Vendure is typically brought in for.
What can FullStory do that Vendure cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Vendure covers GraphQL API, TypeScript native, Plugin architecture, Admin UI.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Vendure: How is Vendure priced?

Vendure uses flat annual pricing with no charges based on GMV, order volume, user count, or specific capabilities. Pricing is quoted individually per project based on business requirements.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Vendure: Does Vendure charge for the runtime?

No additional fee is required for the Vendure runtime. Organizations can deploy it on their own infrastructure at no extra cost beyond the platform subscription.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Vendure: What is included in Vendure's subscription?

The annual platform subscription includes B2B storefront capabilities, pricing engines, catalogs, search, integrations, operations, brands/markets management, platform support, security updates, quarterly roadmap calls, and commercial licensing with IP indemnification.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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