Softwr

E-Commerce · head to head

Etsy vs FullStory

Etsy logo

Etsy

E-Commerce

Global marketplace for handmade, vintage, and unique items

From
On request
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Etsy transaction fees at 6.5% of sale price; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Etsy covers Shop setup, FullStory covers Session replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Etsy and FullStory actually diverge.

Attributes where Etsy and FullStory differ
AttributeEtsyFullStory
Starting priceOn requestFree
Pricing modeltransactionquote
Free tierNoYes
PlatformsWebWeb, Mobile
Founded20052014

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Etsy

  • Shop setup
  • Product listings
  • Payment processing
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Etsy

  • Selling handmade crafts and unique itemsnot FullStory
  • Reselling vintage goods and collectiblesnot FullStory
  • Marketing handpicked curated productsnot FullStory
  • Operating storefront with secured payment processingnot FullStory

FullStory

  • User experience analysisnot Etsy
  • Bug reproductionnot Etsy
  • Conversion optimizationnot Etsy
  • Customer supportnot Etsy
  • Product developmentnot Etsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Etsy

  • Transaction fees at 6.5% of sale price
  • Payment processing fee of 3% plus $0.25 per transaction
  • 15% offsite ads fee for sales from Etsy external advertising
  • No monthly subscription covers fees - all fees per transaction

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Etsy

On request
  • Seller Fees$0.2/listing
    • Listing fee per item for 4 months
  • Transaction Fee$6.5/percent
    • 6.5% of sale price including shipping
  • Payment Processing Fee$3/percent
    • 3% of sale price plus $0.25 per transaction
  • Offsite Ads Fee$15/percent
    • 15% of sale price when sale results from Etsy external advertising

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Etsy or FullStory better?
Neither clearly leads. Etsy starts at On request and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Etsy or FullStory?
FullStory has a free tier; the other does not. Paid plans start at On request for Etsy and Free for FullStory.
Does Etsy or FullStory run on more platforms?
Etsy runs on Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Etsy starts at On request.
What is Etsy best used for?
Etsy is most often used for selling handmade crafts and unique items, reselling vintage goods and collectibles, marketing handpicked curated products, operating storefront with secured payment processing. Of those, selling handmade crafts and unique items and reselling vintage goods and collectibles are not what FullStory is typically brought in for.
What can Etsy do that FullStory cannot?
Etsy covers Shop setup, Product listings, Payment processing, Shop customization. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Etsy: What is the listing fee on Etsy?

Each listing costs $0.20 and is active for 4 months. You only pay transaction and payment processing fees when you make a sale.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Etsy: What are Etsy's transaction and payment fees?

Etsy charges 6.5% transaction fee on the sale price including shipping, plus 3% and $0.25 for payment processing per transaction. If a sale results from Etsy's external advertising, an additional 15% offsite ads fee applies.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Etsy: Are there monthly subscription costs?

No, Etsy does not require a monthly subscription. You pay per listing ($0.20) and transaction-based fees when you make sales.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Etsy: What types of items can I sell on Etsy?

Etsy allows items you made, designed, handpicked, or sourced that meet Creativity Standards. The marketplace focuses on unique, handmade, or vintage goods rather than mass-produced items.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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