Softwr

E-Commerce · head to head

FullStory vs Inventory Lab

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Inventory Lab logo

Inventory Lab

E-Commerce

FBA inventory management made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Inventory Lab inventoryLab is no longer sold standalone and is now bundled into Three Colts' Seller 365 plans starting at $69 per month for a single user, rising to $199 per month for the Pro tier
  • They diverge on capability: FullStory covers Session replay, Inventory Lab covers FBA inventory tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Inventory Lab actually diverge.

Attributes where FullStory and Inventory Lab differ
AttributeFullStoryInventory Lab
Pricing modelquotesubscription
PlatformsWeb, MobileWeb
Founded20142011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Inventory Lab

  • FBA inventory tracking
  • Repricing automation
  • Price monitoring
  • Sales analytics
  • Profit calculations
  • Supplier management
  • Alerts and notifications
  • Forecasting tools

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Inventory Lab
  • Bug reproductionnot Inventory Lab
  • Conversion optimizationnot Inventory Lab
  • Customer supportnot Inventory Lab
  • Product developmentnot Inventory Lab

Inventory Lab

  • Amazon seller managementnot FullStory
  • multi-channel resellingnot FullStory
  • inventory trackingnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Inventory Lab

  • InventoryLab is no longer sold standalone and is now bundled into Three Colts' Seller 365 plans starting at $69 per month for a single user, rising to $199 per month for the Pro tier
  • Multichannel listing requires the separate UniCon add-on, priced from $49 to $449 per month depending on tier

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Inventory Lab

Free
  • Standard$69/month
    • access to 10 tools
    • 1 user account
    • designed for independent resellers
  • Teams$129/month
    • all 10 tools
    • up to 10 users
    • shared workflows and collaboration
  • Pro$199/month
    • all pro versions of 10 tools
    • up to 10 users
    • premium support under 30-minute response time
  • Enterprise$null/custom
    • more than 10 users
    • custom terms

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Inventory Lab if

  • You need fba inventory tracking.
  • You want to start without paying.
  • You also want repricing automation.
Inventory Lab review

Questions people ask

Is FullStory or Inventory Lab better?
Neither clearly leads. FullStory starts at Free and Inventory Lab at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Inventory Lab?
FullStory starts at Free and Inventory Lab at Free.
Does FullStory or Inventory Lab run on more platforms?
FullStory runs on Web, Mobile. Inventory Lab runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Inventory Lab is typically brought in for.
What can FullStory do that Inventory Lab cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Inventory Lab covers FBA inventory tracking, Repricing automation, Price monitoring, Sales analytics.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Inventory Lab: What is the free trial period for Inventory Lab?

Inventory Lab offers a 14-day free trial, with bonus days awarded when connecting Amazon accounts.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Inventory Lab: Can I save money on Inventory Lab with annual billing?

Yes, annual billing saves money: Standard saves $48/year, Teams saves $120/year, and Pro saves $192/year compared to monthly billing.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Inventory Lab: Is there an add-on to use Inventory Lab on channels beyond Amazon?

Yes, the UniCon multichannel add-on is available starting at $49/month for expanding beyond Amazon.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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