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FullStory vs Inventory Lab

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Inventory Lab logo

Inventory Lab

Software

FBA inventory management made simple

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Inventory Lab inventoryLab is no longer sold standalone and is now bundled into Three Colts' Seller 365 plans starting at $69 per month for a single user, rising to $199 per month for the Pro tier
  • They diverge on capability: FullStory covers Session replay, Inventory Lab covers FBA inventory tracking.

Where they differ

Only the attributes on which FullStory and Inventory Lab actually diverge.

Attributes where FullStory and Inventory Lab differ
AttributeFullStoryInventory Lab
Starting priceFree$29/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb
Founded20142011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Inventory Lab

  • FBA inventory tracking
  • Repricing automation
  • Price monitoring
  • Sales analytics
  • Profit calculations
  • Supplier management
  • Alerts and notifications
  • Forecasting tools

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Inventory Lab
  • Bug reproductionnot Inventory Lab
  • Conversion optimizationnot Inventory Lab
  • Customer supportnot Inventory Lab
  • Product developmentnot Inventory Lab

Inventory Lab

  • Amazon and Walmart reseller inventory, listing and profit tracking as part of Seller 365not FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Inventory Lab

  • InventoryLab is no longer sold standalone and is now bundled into Three Colts' Seller 365 plans starting at $69 per month for a single user, rising to $199 per month for the Pro tier
  • Multichannel listing requires the separate UniCon add-on, priced from $49 to $449 per month depending on tier

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Inventory Lab

$29/month
  • Essentials$29/month
    • Inventory management
    • Price monitoring
    • Email alerts
  • Pro$99/month
    • All Essentials features
    • Automated repricing
    • Advanced analytics

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Inventory Lab if

  • You need fba inventory tracking.
  • You also want repricing automation.
Inventory Lab review

Questions people ask

Is FullStory or Inventory Lab better?
Neither clearly leads. FullStory starts at Free and Inventory Lab at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Inventory Lab?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $29/month for Inventory Lab.
Does FullStory or Inventory Lab run on more platforms?
FullStory runs on Web, Mobile. Inventory Lab runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Inventory Lab starts at $29/month.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Inventory Lab is typically brought in for.
What can FullStory do that Inventory Lab cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Inventory Lab covers FBA inventory tracking, Repricing automation, Price monitoring, Sales analytics.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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