Softwr

E-Commerce · head to head

Braze vs Loox

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Loox beginner plan limited to 500 total orders
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and Loox actually diverge.

Attributes where Braze and Loox differ
AttributeBrazeLoox
Starting priceOn request$14.99/month
Pricing modelquotesubscription
PlatformsWeb, Ios, Android, ApiWeb
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Loox

Nothing recorded that Braze does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Loox
  • Marketing automationnot Loox
  • Personalizationnot Loox
  • Retention campaignsnot Loox
  • Cross-channel messagingnot Loox

Loox

  • Collecting visual reviews and customer photosnot Braze
  • Displaying reviews across product pages and checkoutnot Braze
  • Syncing reviews across multiple sales channelsnot Braze
  • Running referral and discount programs from reviewsnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Loox if

Nothing in the data separates Loox from Braze on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is Braze or Loox better?
Neither clearly leads. Braze starts at On request and Loox at $14.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Loox?
Braze starts at On request and Loox at $14.99/month.
Does Braze or Loox run on more platforms?
Braze runs on Web, Ios, Android, Api. Loox runs on Web.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Loox is typically brought in for.
What can Braze do that Loox cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
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