E-Commerce · pricing
Braze pricing
Braze publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Braze pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 3
- Free tier
- Not on record
Braze plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Pro | On request | 4 | Entry tier |
| Plus | On request | 4 | Priced on request |
| Premier | On request | 4 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Pro
On requestThe entry tier. It covers core messaging channels, basic segmentation, campaign analytics, api access.
Plus
On requestOver Pro, this tier adds:
- Advanced features
- Predictive suite
- Canvas Flow
- Premium support
Premier
On requestOver Plus, this tier adds:
- All features
- Dedicated CSM
- Custom integrations
- SLA
What the product covers
The full Braze feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Cross-channel messaging
- Customer journey orchestration
- Real-time personalization
- A/B testing
- Predictive analytics
- Audience segmentation
- Campaign analytics
- Content cards
Integrations
- Segment
- mParticle
- Salesforce
- Snowflake
- Amplitude
- Mixpanel
- Looker
- Tableau
Security
- SOC2
- ISO27001
- GDPR
- HIPAA
Deployment
- Cloud deployment
Platform
- Web support
- Ios support
- Android support
- Api support
Localization
- Multiple languages supported language support
People bring Braze in for customer engagement, marketing automation, personalization, retention campaigns, cross-channel messaging. If that is not the job you are buying for, the alternatives to Braze are worth a look before you commit to a tier.
How that compares in E-Commerce
Too few e-commerce tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Braze (this page) | On request | quote | - | |
| BackToMe | €25/month | subscription | - | vs Braze |
| UnoPIM | Free | open-source | - | vs Braze |
| Instacart | Free | Free to download; item markups plus delivery and service fees per order, optional subscription | - | vs Braze |
| Temu | Free | Free to browse and use; pay per order, heavy promotional discounting | - | vs Braze |
| Vinted | Free | Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout | - | vs Braze |
| Shein | Free | Free to browse and use; pay per order, optional paid loyalty tier | - | vs Braze |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Braze badges page.
Before you pay for Braze
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Braze against the tools that do have one before committing.
Braze runs on web, ios, android, api, and is published by Braze Inc of New York, NY. The full record is on the Braze review, and the rest of the category is under best e-commerce tools.
Braze pricing questions
- How much does Braze cost?
- Braze publishes 3 tiers, from On request for Pro up to On request for Premier. The cheapest paid tier is On request.
- Does Braze have a free plan?
- Not on the record we hold: Braze is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Pro and Plus on Braze?
- Plus costs On request against On request, and adds advanced features, predictive suite, canvas flow, premium support.
- Which e-commerce tools can I use without paying?
- 7 of the 8 e-commerce tools listed alongside Braze have a free tier: UnoPIM, Instacart, Temu, Vinted, Shein.
- What am I actually paying for with Braze?
- The record lists 26 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for customer engagement, marketing automation, personalization.
- Does Braze charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Braze prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Braze against before paying?
- The closest e-commerce tools in this directory are BackToMe, UnoPIM, Instacart, Temu. Each has a side-by-side comparison with Braze covering price, platforms and features.