Software · alternatives
Alternatives to Braze
3 software tools sit alongside Braze in this directory. Below is what separates each from Braze on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 3
- With a free tier
- 3
- Cheaper to start
- -
- Braze starts at
- On request
Why people look past Braze
Only what the record supports. Each point below is a figure on the Braze entry measured against the tools listed beside it.
There is no free tier
The record for Braze carries no free tier, so evaluating it means paying first. 3 of the 3 alternatives below can be used without paying.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
CRM, marketing automation, and sales platform
- Can be used without paying; Braze cannot.
- Sold on a subscription model rather than quote.
Turn emails into revenue
- Can be used without paying; Braze cannot.
- Publishes an entry price of $13/month, where Braze does not.
Free CRM for sales and marketing
- Can be used without paying; Braze cannot.
- Sold on a freemium model rather than quote.
Every Braze alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Braze (this page) | On request | Quote | 3 | |
| ActiveCampaignIntegrated CRM and marketing automation platform with customer engagement and email capabilities. | Free | Subscription | - | vs Braze |
| MailchimpEmail marketing and automation platform with audience segmentation and campaign tools. | Free, then $13/month | - | 3 | vs Braze |
| HubSpot CRMCRM platform with integrated marketing automation, email, and customer communication tools. | Free | Freemium | 3 | vs Braze |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Braze badges page.
Cheaper ways to solve the same problem
Free to start (3)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- ActiveCampaign , Free
- Mailchimp , Free, then $13/month
- HubSpot CRM , Free
What you would be giving up
Braze is most often brought in for customer engagement, marketing automation, personalization, retention campaigns, cross-channel messaging. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Braze is broadly right and the question is cost, the Braze pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the full directory lists everything.
Braze runs on web, ios, android, api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Braze alternatives
- What are the main alternatives to Braze?
- 3 other software tools are listed in this directory, led by ActiveCampaign, Mailchimp, HubSpot CRM. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Braze?
- 3 of the alternatives listed here can be used without paying: ActiveCampaign, Mailchimp, HubSpot CRM.
- Why do people look for an alternative to Braze?
- On the figures on record, one thing stands out: there is no free tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Braze?
- Braze is most often brought in for customer engagement, marketing automation, personalization, retention campaigns, cross-channel messaging. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Braze?
- None of the software tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Braze alternatives chosen?
- They are the tools filed in the same category, Software, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Braze against one of these directly?
- Every alternative below has a side-by-side page against Braze covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every software tool?
- No. It covers what this directory holds in the Software category, 3 tools beside Braze. The category page lists the rest of the catalogue as it grows.