How much does Tumblr cost?

Tumblr publishes 2 tiers, from Free for Tumblr up to $4.99/month for Ad-Free Browsing. The entry tier costs nothing.

Does Tumblr have a free plan?

Yes. The Tumblr tier costs nothing and covers free blogging, following and reblogging. Paying starts at $4.99/month for Ad-Free Browsing.

What is the difference between Tumblr and Ad-Free Browsing on Tumblr?

Ad-Free Browsing costs $4.99/month against Free, and adds removes ads from the browsing experience.

Which social media tools can I use without paying?

3 of the 8 social media tools listed alongside Tumblr have a free tier: X, Facebook, Pinterest.

Does Tumblr charge per user?

The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Tumblr prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Tumblr against before paying?

The closest social media tools in this directory are X, Facebook, Pinterest, Awario. Each has a side-by-side comparison with Tumblr covering price, platforms and features.

Social Media · pricing

Tumblr pricing

Tumblr publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 1 September 2026, Tumblr pricing is free across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free
Model: Free to use, optional ad-free subscription and paid post promotion
Tiers: 2
Free tier: Yes

Tumblr plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Tumblr pricing tiers
Plan	Price	Features listed	Step up from the tier below
Tumblr	Free	1	Entry tier
Ad-Free Browsing	$4.99/month	1	+$4.99/month, 1 more feature

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Tumblr

Free

The entry tier. It covers free blogging, following and reblogging.

Ad-Free Browsing

$4.99/month

Over Tumblr, this tier adds:

Removes ads from the browsing experience

Where Tumblr stops being free

Tumblr, Free

Free blogging, following and reblogging

Ad-Free Browsing, $4.99/month

The first thing you pay for:

Removes ads from the browsing experience

What the product covers

The full Tumblr feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Reblogging
Tumblr Blaze
Ad-free browsing
Custom blog themes
Community labels
Post editor

People bring Tumblr in for a fandom or fan-art community that has stayed on tumblr specifically for its reblog and tagging culture, a writer or artist wanting a free, lightly customisable blog rather than a full website, someone researching how a platform behaves after a steep ownership devaluation and reduced investment, a brand targeting niche fandom or subculture audiences that remain concentrated on tumblr rather than mainstream platforms. If that is not the job you are buying for, the alternatives to Tumblr are worth a look before you commit to a tier.

How that compares in Social Media

Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Tumblr entry price against other Social Media tools
Tool	Entry price	Model	Rated	Head to head
Tumblr (this page)	Free	Free to use, optional ad-free subscription and paid post promotion	-
X	Free	Free to use, paid X Premium tiers and metered developer API	-	vs Tumblr
Facebook	Free	Free, funded entirely by targeted advertising	-	vs Tumblr
Pinterest	Free	Free for users, advertising revenue from businesses	-	vs Tumblr
Awario	$29/month	Per month by mention volume	-	vs Tumblr
Determ	€99/month	Per month by topic and mention volume	-	vs Tumblr
YouScan	$499/month	Per month by mention volume and search topics	-	vs Tumblr

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Tumblr badges page.

Before you pay for Tumblr

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 2 tiers between Free and $4.99/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Tumblr runs on ios, android, web, and is published by Automattic of San Francisco, California, United States. The full record is on the Tumblr review, and the rest of the category is under best social media tools.

Tumblr pricing on the vendor's own site

Tumblr pricing questions

How much does Tumblr cost?: Tumblr publishes 2 tiers, from Free for Tumblr up to $4.99/month for Ad-Free Browsing. The entry tier costs nothing.
Does Tumblr have a free plan?: Yes. The Tumblr tier costs nothing and covers free blogging, following and reblogging. Paying starts at $4.99/month for Ad-Free Browsing.
What is the difference between Tumblr and Ad-Free Browsing on Tumblr?: Ad-Free Browsing costs $4.99/month against Free, and adds removes ads from the browsing experience.
Which social media tools can I use without paying?: 3 of the 8 social media tools listed alongside Tumblr have a free tier: X, Facebook, Pinterest.
What am I actually paying for with Tumblr?: The record lists 6 features across 1 area: other. In practice it is brought in for a fandom or fan-art community that has stayed on tumblr specifically for its reblog and tagging culture, a writer or artist wanting a free, lightly customisable blog rather than a full website, someone researching how a platform behaves after a steep ownership devaluation and reduced investment.
Does Tumblr charge per user?: The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Tumblr prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Tumblr against before paying?: The closest social media tools in this directory are X, Facebook, Pinterest, Awario. Each has a side-by-side comparison with Tumblr covering price, platforms and features.