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Social Media · head to head

Planoly vs Rival IQ

Planoly logo

Planoly

Social Media

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite
Rival IQ logo

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From
$239/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.; Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • They diverge on capability: Planoly covers Visual grid planning, Rival IQ covers Competitive landscapes.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Planoly and Rival IQ actually diverge.

Attributes where Planoly and Rival IQ differ
AttributePlanolyRival IQ
Starting price$14/month$239/month
Pricing modelsubscriptionPer month by tracked company count
Platformsweb, ios, androidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

Only in Rival IQ

  • Competitive landscapes
  • Engagement rate benchmarking
  • Private channel analytics
  • Social listening searches
  • Facebook and Instagram ads reporting
  • Head-to-head reports
  • Scheduled exports and alerts
  • Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Planoly

  • Planning an Instagram feed grid before postingnot Rival IQ
  • Scheduling and auto-publishing across multiple social networksnot Rival IQ
  • Selling digital products or merch via a link-in-bio pagenot Rival IQ
  • Automating Instagram DM replies for lead capturenot Rival IQ
  • Managing content for multiple clients as an agencynot Rival IQ

Rival IQ

  • An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Planoly
  • A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Planoly
  • A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Planoly
  • A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Planoly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Rival IQ

  • Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
  • Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
  • Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
  • It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Pricing, plan by plan

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Rival IQ

$239/month
  • Drive$239/month
    • 10 tracked companies
    • 6 months of data history
    • 1 user seat
  • Engage$349/month
    • 20 tracked companies
    • 12 months of data history
    • 2 user seats
  • Engage Pro$559/month
    • 40 tracked companies
    • 24 months of data history
    • 5 user seats

Which should you pick?

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Choose Rival IQ if

  • You need competitive landscapes.
  • You also want engagement rate benchmarking.
Rival IQ review

Questions people ask

Is Planoly or Rival IQ better?
Neither clearly leads. Planoly starts at $14/month and Rival IQ at $239/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Planoly or Rival IQ?
Planoly starts at $14/month and Rival IQ at $239/month.
Does Planoly or Rival IQ run on more platforms?
Planoly runs on web, ios, android. Rival IQ runs on Web.
What is Planoly best used for?
Planoly is most often used for planning an instagram feed grid before posting, scheduling and auto-publishing across multiple social networks, selling digital products or merch via a link-in-bio page, automating instagram dm replies for lead capture. Of those, planning an instagram feed grid before posting and scheduling and auto-publishing across multiple social networks are not what Rival IQ is typically brought in for.
What can Planoly do that Rival IQ cannot?
Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio. Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches.

Answered from the vendors’ own pages

Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

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