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Nonprofits · head to head

Salsa CRM vs Wild Apricot

Salsa CRM logo

Salsa CRM

Nonprofits

Integrated CRM and email marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Salsa CRM no longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Salsa CRM covers Contact management, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Salsa CRM and Wild Apricot actually diverge.

Attributes where Salsa CRM and Wild Apricot differ
AttributeSalsa CRMWild Apricot
Starting priceOn request$60/month
Pricing modelsubscriptionPer month by contact count
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded2000Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Salsa CRM

  • Contact management
  • Email marketing
  • Fundraising tools
  • Advocacy campaigns
  • Analytics
  • Stripe
  • PayPal
  • Salesforce

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Salsa CRM

  • Business operationsnot Wild Apricot
  • Productivitynot Wild Apricot
  • Automationnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Salsa CRM
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Salsa CRM
  • Professional bodies handling dues renewals and a member directorynot Salsa CRM
  • Groups running paid events for members alongside membership subscriptionsnot Salsa CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Salsa CRM

  • No longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • Pricing is not published

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Salsa CRM

On request
  • Essential$85/month
    • Contact management
    • Email marketing
  • Advanced$200/month
    • Fundraising tools
    • Advocacy campaigns
    • Reporting

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Salsa CRM if

  • You need contact management.
  • You work on Web, Mobile-responsive.
  • You also want email marketing.
Salsa CRM review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Salsa CRM or Wild Apricot better?
Neither clearly leads. Salsa CRM starts at On request and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Salsa CRM or Wild Apricot?
Salsa CRM starts at On request and Wild Apricot at $60/month.
Does Salsa CRM or Wild Apricot run on more platforms?
Salsa CRM runs on Web, Mobile-responsive. Wild Apricot runs on Web, iOS, Android.
What is Salsa CRM best used for?
Salsa CRM is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Wild Apricot is typically brought in for.
What can Salsa CRM do that Wild Apricot cannot?
Salsa CRM covers Contact management, Email marketing, Fundraising tools, Advocacy campaigns. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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