Software · head to head
EveryAction vs Salsa CRM

EveryAction
Software
Integrated CRM and digital marketing for nonprofits
- From
- On request
- Rated
- -

Salsa CRM
Software
Integrated CRM and email marketing for nonprofits
- From
- On request
- Rated
- -
The short version
- Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Salsa CRM no longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
- They diverge on capability: EveryAction covers Donor management, Salsa CRM covers Contact management.
Where they differ
Only the attributes on which EveryAction and Salsa CRM actually diverge.
| Attribute | EveryAction | Salsa CRM |
|---|---|---|
| Founded | 2007 | 2000 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Mobile-responsive), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in EveryAction
- Donor management
- Email campaigns
- Digital marketing
- Multi-channel engagement
- Reporting
- Zapier
Only in Salsa CRM
- Contact management
- Email marketing
- Fundraising tools
- Advocacy campaigns
- Analytics
- Google Analytics
Both cover
- Stripe
- PayPal
- Salesforce
- Web support
- Mobile-responsive support
What people use each for
The jobs each tool is most often brought in to do.
EveryAction
- Business operations
- Productivity
- Automation
Salsa CRM
- Business operations
- Productivity
- Automation
Both are used for business operations, productivity, automation, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
EveryAction
- Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- Pricing is not published
Salsa CRM
- No longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
- Pricing is not published
Pricing, plan by plan
EveryAction
On request- Professional$90/month
- Donor management
- Email campaigns
- EnterpriseFree
- Advanced integrations
- Custom reporting
- Dedicated support
Salsa CRM
On request- Essential$85/month
- Contact management
- Email marketing
- Advanced$200/month
- Fundraising tools
- Advocacy campaigns
- Reporting
Which should you pick?
Choose EveryAction if
- You need donor management.
- You work on Web, Mobile-responsive.
- You also want email campaigns.
Choose Salsa CRM if
- You need contact management.
- You work on Web, Mobile-responsive.
- You also want email marketing.
Questions people ask
- Is EveryAction or Salsa CRM better?
- Neither clearly leads. EveryAction starts at On request and Salsa CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, EveryAction or Salsa CRM?
- EveryAction starts at On request and Salsa CRM at On request.
- Does EveryAction or Salsa CRM run on more platforms?
- Both run on Web, Mobile-responsive, so platform support will not decide this one for you.
- What is EveryAction best used for?
- EveryAction is most often used for business operations, productivity, automation.
- What can EveryAction do that Salsa CRM cannot?
- EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Salsa CRM covers Contact management, Email marketing, Fundraising tools, Advocacy campaigns. Both handle Stripe, PayPal, Salesforce, Web support.
