Softwr

Nonprofits · head to head

EveryAction vs Keela

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • They diverge on capability: EveryAction covers Donor management, Keela covers Donor records and segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EveryAction and Keela actually diverge.

Attributes where EveryAction and Keela differ
AttributeEveryActionKeela
Pricing modelsubscriptionPer month by contact count
PlatformsWeb, Mobile-responsiveWeb
Founded2007Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Keela
  • Productivitynot Keela
  • Automationnot Keela

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot EveryAction
  • A development team of two to five people replacing spreadsheets and a mailing toolnot EveryAction
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot EveryAction
  • A bilingual charity sending French and English donor communications from one contact listnot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Questions people ask

Is EveryAction or Keela better?
Neither clearly leads. EveryAction starts at On request and Keela at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Keela?
EveryAction starts at On request and Keela at On request.
Does EveryAction or Keela run on more platforms?
EveryAction runs on Web, Mobile-responsive. Keela runs on Web.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Keela is typically brought in for.
What can EveryAction do that Keela cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation.

Answered from the vendors’ own pages

Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

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