Softwr

Sales Enablement · head to head

Bigtincan vs Lavender

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • They diverge on capability: Bigtincan covers AI content recommendations, Lavender covers Real-time email score.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigtincan and Lavender actually diverge.

Attributes where Bigtincan and Lavender differ
AttributeBigtincanLavender
Starting priceOn requestFree
Pricing modelUnknownPer user per month
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Chrome extension, Gmail, Outlook
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Lavender
  • Sales Enablementnot Lavender
  • Ai Automationnot Lavender

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Bigtincan
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Bigtincan
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Bigtincan
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Questions people ask

Is Bigtincan or Lavender better?
Neither clearly leads. Bigtincan starts at On request and Lavender at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Lavender?
Lavender has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for Lavender.
Does Bigtincan or Lavender run on more platforms?
Bigtincan runs on Web, iOS, Android. Lavender runs on Web, Chrome extension, Gmail, Outlook.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Lavender is typically brought in for.
What can Bigtincan do that Lavender cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

Share

Related pages

More on Bigtincan

More on Lavender

Keep looking

Other head to heads