Sales Enablement · head to head
Endgame vs Warmly
Endgame
Sales Enablement
A context graph over CRM, calls and documents that answers account questions with citations
- From
- On request
- Rated
- -
Warmly
Sales Enablement
Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year
- From
- $10000/year
- Rated
- -
The short version
- Each has a real cost: Endgame there is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- They diverge on capability: Endgame covers Context graph, Warmly covers Website de-anonymisation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Endgame and Warmly actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Endgame
- Context graph
- Cited answers
- Account research briefs
- Meeting and call prep
- Deal inspection
- Stakeholder mapping
- Executive and QBR briefings
- MCP server
Only in Warmly
- Website de-anonymisation
- Real-time alerts
- AI Inbound Autopilot
- Inbound chat
- CRM relationship check
- Intent signal aggregation
- Automated sequences
- Meeting routing
What people use each for
The jobs each tool is most often brought in to do.
Endgame
- An enterprise sales team on Salesforce and Gong whose account research is done manually before every meeting and takes an hour a rep a day.not Warmly
- A revenue organisation that has standardised on Claude or ChatGPT internally and wants those assistants grounded in real CRM and call data instead of hallucinating account history.not Warmly
- A sales leadership team preparing quarterly business reviews from data spread across Salesforce, Snowflake, Gong and Notion.not Warmly
- A new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.not Warmly
Warmly
- A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Endgame
- A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Endgame
- An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Endgame
- A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Endgame
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Endgame
- There is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
- The product has pivoted twice, from product-led sales signals to account intelligence to a GTM context graph, on a Series B raised in February 2022 with no publicly reported round since, which is real roadmap and data model risk on a multi-year contract.
- Value depends heavily on Salesforce and Gong depth, so organisations on HubSpot or a different call recorder get a substantially thinner graph and a weaker product for the same negotiation.
- Positioning as a context layer under other AI tools makes return on investment hard to attribute, because no user logs in and no workflow visibly belongs to it, which makes renewal conversations difficult to defend internally.
- Vendor-published performance claims around accuracy, speed and cost reduction have no third-party benchmark behind them, and the independent review profile has been effectively inactive for over a year, so there is no current corpus to validate against.
- As a layer rather than an application it is structurally exposed to Salesforce or Gong shipping equivalent native context, which would remove the reason to keep paying for it without any action on the vendor’s part.
Warmly
- Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
- Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
- Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
- Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.
Pricing, plan by plan
Endgame
On request- Endgame$undefined/year
- Context graph across CRM, calls, documents and email
- Slack, Teams, web and CLI access
- MCP server for external assistants
Warmly
$10000/year- AI Web-Deanonymization$10000/year
- Website visitor identification
- From 10,000 credits per month
- Real-time Slack alerts
- Inbound Chat$20000/year
- Everything in Web-Deanonymization
- AI website chat
- Meeting routing
- AI Inbound Autopilot$30000/year
- Everything in Inbound Chat
- Unlimited AI agents
- Autonomous outreach
- GTM Signals Package$10000/year
- Job change signals
- Third-party research intent
- Additional signal sources
Which should you pick?
Choose Warmly if
- You need website de-anonymisation.
- You work on Web, API.
- You also want real-time alerts.
Questions people ask
- Is Endgame or Warmly better?
- Neither clearly leads. Endgame starts at On request and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Endgame or Warmly?
- Endgame starts at On request and Warmly at $10000/year.
- Does Endgame or Warmly run on more platforms?
- Endgame runs on Web. Warmly runs on Web, API.
- What is Endgame best used for?
- Endgame is most often used for an enterprise sales team on salesforce and gong whose account research is done manually before every meeting and takes an hour a rep a day., a revenue organisation that has standardised on claude or chatgpt internally and wants those assistants grounded in real crm and call data instead of hallucinating account history., a sales leadership team preparing quarterly business reviews from data spread across salesforce, snowflake, gong and notion., a new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.. Of those, an enterprise sales team on salesforce and gong whose account research is done manually before every meeting and takes an hour a rep a day. and a revenue organisation that has standardised on claude or chatgpt internally and wants those assistants grounded in real crm and call data instead of hallucinating account history. are not what Warmly is typically brought in for.
- What can Endgame do that Warmly cannot?
- Endgame covers Context graph, Cited answers, Account research briefs, Meeting and call prep. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.
Answered from the vendors’ own pages
Endgame: Is this the Endgame that Elastic acquired?
No. That was an endpoint security company. This is Endgame, Inc. at endgame.io, an account intelligence and context platform for revenue teams.
Warmly: What match rate should I actually expect?
Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.
Endgame: Is it still the product-led sales signals tool?
No. It pivoted twice. If your shortlist came from 2021 to 2023 coverage of PQL scoring, the product you would buy today is different.
Warmly: How much does it cost?
Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.
Endgame: What does it cost?
Unpublished. There is no pricing page. Expect an enterprise annual contract negotiated per deal.
Warmly: Can I use it on European traffic?
Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.
Endgame: Do I need Salesforce and Gong?
Not strictly, but the graph is built around them. On HubSpot or with another call recorder you get materially less value for the same price.
Warmly: Is there a free or SMB tier?
Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.
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