Sales Enablement · head to head
Attention vs Bigtincan
Attention
Sales Enablement
Call recording that writes back to the CRM and scores reps against your own qualification framework
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Attention there is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
- They diverge on capability: Attention covers Call recording and transcription, Bigtincan covers AI content recommendations.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Attention and Bigtincan actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attention
- Call recording and transcription
- CRM auto-update
- AI coaching scorecards
- Follow-up automation
- Ask Attention Anything
- Super Agent
- Deal and pipeline reporting
- Shareable clips
Only in Bigtincan
- AI content recommendations
- Mobile enablement
- Document automation
- Training
- Analytics
- Salesforce
- Microsoft Dynamics
- SAP
What people use each for
The jobs each tool is most often brought in to do.
Attention
- A sales organisation whose forecast is unreliable because representatives do not update MEDDIC fields after calls, and which wants those fields written automaticallynot Bigtincan
- A sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per monthnot Bigtincan
- A revenue operations lead consolidating call recording, coaching and CRM hygiene into one contract instead of three toolsnot Bigtincan
- A team that wants call intelligence exposed to internal AI agents through MCP rather than trapped inside a vendor dashboardnot Bigtincan
Bigtincan
- Customer Successnot Attention
- Sales Enablementnot Attention
- Ai Automationnot Attention
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attention
- There is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.
- Automatic CRM writeback is only as good as your field hygiene: if picklists, stage definitions and custom fields are inconsistent, the tool will confidently populate them wrongly and the errors are harder to spot than blank fields were.
- The company was founded in 2021 and remains small against Gong and Chorus, so the library of benchmark data, published methodology and partner ecosystem that enterprises often buy alongside conversation intelligence is not comparable.
- There is no standalone public documentation or help portal, which slows self-service troubleshooting and makes it harder for a technical evaluator to assess API depth before committing.
- No native mobile application or browser extension has been confirmed, so field representatives who work primarily from a phone between meetings have a weaker experience than the desktop-first design assumes.
Bigtincan
- No published pricing makes budgeting difficult and requires contacting sales for quotes
- Steep implementation and onboarding costs on top of per-user fees for enterprise plans
- Complex setup process requiring significant organizational change management to adopt
Pricing, plan by plan
Attention
On request- Attention$undefined/year
- Call recording and transcription in 100+ languages
- CRM auto-update for Salesforce and HubSpot
- AI coaching scorecards
Bigtincan
On request- SMB$undefined/custom
- Average cost $17,937
- Sales enablement basics
- Mobile access
- Enterprise$undefined/custom
- Average cost $139,644
- Advanced features
- Dedicated support
Which should you pick?
Choose Attention if
- You need call recording and transcription.
- You work on Web, API.
- You also want crm auto-update.
Choose Bigtincan if
- You need ai content recommendations.
- You work on Web, iOS, Android.
- You also want mobile enablement.
Questions people ask
- Is Attention or Bigtincan better?
- Neither clearly leads. Attention starts at On request and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attention or Bigtincan?
- Attention starts at On request and Bigtincan at On request.
- Does Attention or Bigtincan run on more platforms?
- Attention runs on Web, API. Bigtincan runs on Web, iOS, Android.
- What is Attention best used for?
- Attention is most often used for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools, a team that wants call intelligence exposed to internal ai agents through mcp rather than trapped inside a vendor dashboard. Of those, a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically and a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month are not what Bigtincan is typically brought in for.
- What can Attention do that Bigtincan cannot?
- Attention covers Call recording and transcription, CRM auto-update, AI coaching scorecards, Follow-up automation. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training.
Answered from the vendors’ own pages
Attention: What does Attention actually automate that Gong does not?
Its headline capability is writing back to CRM fields from call content, including custom qualification fields, rather than primarily surfacing calls for later review.
Bigtincan: Does Bigtincan publish transparent pricing?
No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.
SourceAttention: Is pricing published?
No. It is sales-quoted on annual contracts, with no self-serve tier, unlike Avoma or Fireflies.
Bigtincan: What is included in Bigtincan's mobile capabilities?
Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.
SourceAttention: Is the company financially stable?
It raised a 30 million USD Series B in mid-2026 led by RTP Global, and reports four times year-on-year revenue growth, which is usually sufficient for enterprise vendor review.
Bigtincan: Does Bigtincan include AI-powered features?
Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.
SourceAttention: Which CRMs does it write to?
Salesforce and HubSpot are the primary supported systems, with other CRMs addressed through its open API.
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