Softwr

Customer Success · head to head

Apttus vs Loopio

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Loopio logo

Loopio

Proposals

RFP Response Software

From
$20000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Loopio export formatting causes issues with document appearance in client deliverables
  • They diverge on capability: Apttus covers CPQ, Loopio covers Content library.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Loopio actually diverge.

Attributes where Apttus and Loopio differ
AttributeApttusLoopio
Starting price$100/month$20000/year
Pricing modelsubscriptionUnknown
CategoryCustomer SuccessProposals
Founded20062014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Loopio

  • Content library
  • RFP automation
  • Collaboration
  • Analytics
  • AI suggestions
  • Slack
  • Google Drive
  • Microsoft 365

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Loopio
  • Contract managementnot Loopio
  • Sales enablementnot Loopio

Loopio

  • Customer Successnot Apttus
  • Rfp Responsenot Apttus
  • Content Librarynot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Loopio

  • Export formatting causes issues with document appearance in client deliverables
  • Content library responses often end up generic and bland without bespoke customization
  • AI response suggestions frequently incorrect, requiring extensive manual review
  • Collaborators cannot comment on specific paragraphs or ask questions inline

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Loopio

$20000/year

No published plan breakdown. See the Loopio review.

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Loopio if

  • You need content library.
  • You also want rfp automation.
Loopio review

Questions people ask

Is Apttus or Loopio better?
Neither clearly leads. Apttus starts at $100/month and Loopio at $20000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Loopio?
Apttus starts at $100/month and Loopio at $20000/year.
Does Apttus or Loopio run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Loopio is typically brought in for.
What can Apttus do that Loopio cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Loopio covers Content library, RFP automation, Collaboration, Analytics. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Loopio: What does Loopio do?

Loopio is RFP response management software that helps enterprises scale their response process for RFPs, RFIs, Security Questionnaires, and similar requests with AI-powered answer suggestions from approved content libraries.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Loopio: How much does Loopio cost?

Entry pricing for the Foundations plan is estimated around $20,000 per year for 10 seats. Median contract is approximately $22,786 annually with range from $11,000 to over $55,000 depending on team size and tier.

Source
Loopio: What integrations does Loopio support?

Loopio integrates with Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, OneDrive, Box, Word, PowerPoint, Excel, and SSO providers like Okta, Microsoft Azure, and Auth0.

Source
Share

Related pages

More on Apttus

More on Loopio

Keep looking

Other head to heads