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Proposals · head to head

Loopio vs Nutshell

Loopio logo

Loopio

Proposals

RFP Response Software

From
$20000/year
Rated
-
Full reviewWebsite
Nutshell logo

Nutshell

Proposals

Easy CRM for small businesses

From
$13/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loopio export formatting causes issues with document appearance in client deliverables; Nutshell aI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • They diverge on capability: Loopio covers Content library, Nutshell covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loopio and Nutshell actually diverge.

Attributes where Loopio and Nutshell differ
AttributeLoopioNutshell
Starting price$20000/year$13/month
Pricing modelUnknownsubscription
Founded20142009

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Proposals).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loopio

  • Content library
  • RFP automation
  • Collaboration
  • Analytics
  • AI suggestions
  • Salesforce
  • Google Drive
  • Microsoft 365

Only in Nutshell

  • Contact management
  • Lead tracking
  • Pipeline management
  • Email integration
  • Task management
  • Reporting
  • Zapier
  • Gmail

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Loopio

  • Customer Successnot Nutshell
  • Rfp Responsenot Nutshell
  • Content Librarynot Nutshell

Nutshell

  • Sales CRM for small to enterprise teamsnot Loopio
  • Lead management and sales pipeline trackingnot Loopio
  • Reporting and team analyticsnot Loopio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loopio

  • Export formatting causes issues with document appearance in client deliverables
  • Content library responses often end up generic and bland without bespoke customization
  • AI response suggestions frequently incorrect, requiring extensive manual review
  • Collaborators cannot comment on specific paragraphs or ask questions inline

Nutshell

  • AI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • Custom pipelines are rationed by plan, at 5 on Pro and 10 on Business, with unlimited only on Enterprise at $79 per user per month
  • Sales automation and advanced reporting require the Pro plan at $42 per user per month
  • Four separate add ons sit on top of the seat price: marketing at $49 a month, engagement at $16 per user, prospecting at $37 and proposals at $79
  • SSO and SQL data access are Enterprise only

Pricing, plan by plan

Loopio

$20000/year

No published plan breakdown. See the Loopio review.

Nutshell

$13/month
  • Starter$13/month
    • For individuals or small teams starting out
    • Core CRM functionality
    • Live support
  • Tier 2$25/month
    • Enhanced reporting capabilities
    • Live support
    • Saves 4 hours monthly per user
  • Tier 3$42/month
    • Additional pipelines and admin features
    • Live support
    • Saves 8 hours monthly per user
  • Tier 4$59/month
    • Customization and extra AI features
    • Live support
    • Saves 20 hours monthly per user

Which should you pick?

Choose Loopio if

  • You need content library.
  • You also want rfp automation.
Loopio review

Choose Nutshell if

  • You need contact management.
  • You also want lead tracking.
Nutshell review

Questions people ask

Is Loopio or Nutshell better?
Neither clearly leads. Loopio starts at $20000/year and Nutshell at $13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loopio or Nutshell?
Loopio starts at $20000/year and Nutshell at $13/month.
Does Loopio or Nutshell run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Loopio best used for?
Loopio is most often used for customer success, rfp response, content library. Of those, customer success and rfp response are not what Nutshell is typically brought in for.
What can Loopio do that Nutshell cannot?
Loopio covers Content library, RFP automation, Collaboration, Analytics. Nutshell covers Contact management, Lead tracking, Pipeline management, Email integration. Both handle Slack, Web support.

Answered from the vendors’ own pages

Loopio: What does Loopio do?

Loopio is RFP response management software that helps enterprises scale their response process for RFPs, RFIs, Security Questionnaires, and similar requests with AI-powered answer suggestions from approved content libraries.

Source
Nutshell: How much does Nutshell CRM cost?

Nutshell CRM pricing ranges from $13 to $79 per user per month. Starter tier ($13/month) includes core CRM, Tier 2 ($25/month) adds enhanced reporting, and Enterprise ($79/month) includes SSO and SQL access.

Source
Loopio: How much does Loopio cost?

Entry pricing for the Foundations plan is estimated around $20,000 per year for 10 seats. Median contract is approximately $22,786 annually with range from $11,000 to over $55,000 depending on team size and tier.

Source
Nutshell: Is there a free trial for Nutshell?

Yes, Nutshell offers a 14-day free trial with no credit card required. The trial includes access to core CRM functionality and live support.

Source
Loopio: What integrations does Loopio support?

Loopio integrates with Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, OneDrive, Box, Word, PowerPoint, Excel, and SSO providers like Okta, Microsoft Azure, and Auth0.

Source
Nutshell: What does Nutshell Enterprise tier include?

Nutshell Enterprise at $79 per user per month includes SSO (Single Sign-On), SQL database access for data export, priority support, and unlimited time saved estimates of 30 hours per month.

Source
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