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Customer Success · head to head

Apttus vs Responsive

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Responsive logo

Responsive

Proposals

Strategic Response Management

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Responsive growth and Enterprise pricing requires contacting sales
  • They diverge on capability: Apttus covers CPQ, Responsive covers AI content suggestions.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Responsive actually diverge.

Attributes where Apttus and Responsive differ
AttributeApttusResponsive
Starting price$100/month$10000/year
CategoryCustomer SuccessProposals
Founded20062015

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Responsive

  • AI content suggestions
  • Response automation
  • Content library
  • Collaboration
  • Analytics
  • Slack
  • Microsoft Teams
  • Google Workspace

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Responsive
  • Contract managementnot Responsive
  • Sales enablementnot Responsive

Responsive

  • Automated back-office administration for Canadian independent portfolio managersnot Apttus
  • Client onboarding and compliance management for investment advisory firmsnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Responsive

  • Growth and Enterprise pricing requires contacting sales
  • Three-component pricing model (platform fee, per-user licenses, add-ons) may make budgeting complex

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Responsive

$10000/year
  • Emerging Edition$10000/year
    • Unlimited response projects
    • AI & automation studio
    • Unlimited content collaboration
  • Growth Edition$null/contact sales
    • All Emerging features
    • Intake requests
    • LookUp & eSignature
  • Enterprise Edition$null/contact sales
    • All Growth features
    • Flexible custom AI
    • Enterprise security controls

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Responsive if

  • You need ai content suggestions.
  • You also want response automation.
Responsive review

Questions people ask

Is Apttus or Responsive better?
Neither clearly leads. Apttus starts at $100/month and Responsive at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Responsive?
Apttus starts at $100/month and Responsive at $10000/year.
Does Apttus or Responsive run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Responsive is typically brought in for.
What can Apttus do that Responsive cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Responsive covers AI content suggestions, Response automation, Content library, Collaboration. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Responsive: How much does Responsive cost?

Responsive's Emerging Edition starts at $10,000/year. Growth and Enterprise pricing requires contacting sales. Pricing comprises three components: annual platform fee, per-user license costs, and optional add-ons for professional services and integrations.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Responsive: What is included in the Emerging Edition?

The Emerging Edition at $10,000/year includes unlimited response projects, AI & automation studio, unlimited content collaboration, integrations, and admin support. It is designed for early-stage proposal teams with low-to-moderate RFP volume.

Source
Responsive: When do I need Growth or Enterprise editions?

Growth Edition is for organizations with weekly RFP volume and cross-functional collaboration needs. Enterprise Edition is for complex multi-team operations with dedicated proposal teams and global or multi-region requirements. Both require custom quotes.

Source
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