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CRM · head to head

Apptivo vs lemlist

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • They diverge on capability: Apptivo covers CRM core, lemlist covers Multichannel sequences.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and lemlist actually diverge.

Attributes where Apptivo and lemlist differ
AttributeApptivolemlist
Starting priceOn request$55/month
Pricing modelPer user per monthsubscription
PlatformsWeb, iOS, Androidweb, api
FoundedUnknown2018

Identical on both: free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot lemlist
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot lemlist
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot lemlist
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot lemlist

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Apptivo
  • Finding verified emails and phone numbers for prospectsnot Apptivo
  • Protecting sender reputation with automated inbox warm-upnot Apptivo
  • Combining calling and messaging into a single outreach sequencenot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Questions people ask

Is Apptivo or lemlist better?
Neither clearly leads. Apptivo starts at On request and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or lemlist?
Apptivo starts at On request and lemlist at $55/month.
Does Apptivo or lemlist run on more platforms?
Apptivo runs on Web, iOS, Android. lemlist runs on web, api.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what lemlist is typically brought in for.
What can Apptivo do that lemlist cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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