Software · head to head
Google Analytics vs June
The short version
- Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
- They diverge on capability: Google Analytics covers Real-time analytics, June covers B2B analytics.
Where they differ
Only the attributes on which Google Analytics and June actually diverge.
| Attribute | Google Analytics | June |
|---|---|---|
| Founded | 1998 | 2021 |
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Only in June
- B2B analytics
- Account tracking
- Cohort analysis
- Dashboards
- Slack
- Segment
- GDPR
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Google Analytics
- Website and web application analyticsnot June
- Event tracking and user behaviour analysisnot June
- Traffic source and conversion trackingnot June
June
- Company-level product analytics for B2B SaaSnot Google Analytics
- Spotting churn risk from account usage patternsnot Google Analytics
- Pushing product usage data into Salesforce, HubSpot or Attionot Google Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
June
- The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
- There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
- Setup fees are charged separately and the vendor states they vary based on implementation complexity
- The vendor states June is a poor fit for products with a large user base but low revenue per user
Pricing, plan by plan
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
June
Free- FreeFree
- Basic analytics
- 1 user
- 30 days retention
Which should you pick?
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Choose June if
- You need b2b analytics.
- You want to start without paying.
- You also want account tracking.
Questions people ask
- Is Google Analytics or June better?
- Neither clearly leads. Google Analytics starts at Free and June at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Analytics or June?
- Google Analytics starts at Free and June at Free.
- Does Google Analytics or June run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Analytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Analytics best used for?
- Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what June is typically brought in for.
- What can Google Analytics do that June cannot?
- Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. June covers B2B analytics, Account tracking, Cohort analysis, Dashboards.
Related pages
More on Google Analytics
Keep looking
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