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Marketing · head to head

Google Analytics vs June

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • They diverge on capability: Google Analytics covers Real-time analytics, June covers B2B analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and June actually diverge.

Attributes where Google Analytics and June differ
AttributeGoogle AnalyticsJune
Founded19982021

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot June
  • Event tracking and user behaviour analysisnot June
  • Traffic source and conversion trackingnot June

June

  • Company-level product analytics for B2B SaaSnot Google Analytics
  • Spotting churn risk from account usage patternsnot Google Analytics
  • Pushing product usage data into Salesforce, HubSpot or Attionot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Questions people ask

Is Google Analytics or June better?
Neither clearly leads. Google Analytics starts at Free and June at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or June?
Google Analytics starts at Free and June at Free.
Does Google Analytics or June run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what June is typically brought in for.
What can Google Analytics do that June cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. June covers B2B analytics, Account tracking, Cohort analysis, Dashboards.

Answered from the vendors’ own pages

June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
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