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Software · head to head

Custify vs Google Analytics

Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Custify no mobile app for on-the-go customer success management; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Custify covers Health scores, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Custify and Google Analytics actually diverge.

Attributes where Custify and Google Analytics differ
AttributeCustifyGoogle Analytics
Starting price$399/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
Founded20171998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • HubSpot
  • Intercom
  • Stripe

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Successnot Google Analytics
  • Saasnot Google Analytics
  • Automationnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Custify
  • Event tracking and user behaviour analysisnot Custify
  • Traffic source and conversion trackingnot Custify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Custify or Google Analytics better?
Neither clearly leads. Custify starts at $399/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $399/month for Custify and Free for Google Analytics.
Does Custify or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Custify starts at $399/month.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Google Analytics is typically brought in for.
What can Custify do that Google Analytics cannot?
Custify covers Health scores, Playbooks, Task automation, Customer 360. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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Related pages

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