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Software · head to head

Google Analytics vs Natero

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Google Analytics covers Real-time analytics, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Google Analytics and Natero actually diverge.

Attributes where Google Analytics and Natero differ
AttributeGoogle AnalyticsNatero
Starting priceFree$800/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Natero
  • Event tracking and user behaviour analysisnot Natero
  • Traffic source and conversion trackingnot Natero

Natero

  • Customer Successnot Google Analytics
  • Predictive Analyticsnot Google Analytics
  • Machine Learningnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Google Analytics or Natero better?
Neither clearly leads. Google Analytics starts at Free and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Natero?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $800/month for Natero.
Does Google Analytics or Natero run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Natero starts at $800/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Natero is typically brought in for.
What can Google Analytics do that Natero cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce.
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Related pages

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