All industries · alternatives
Alternatives to Google Analytics
19 all industries tools sit alongside Google Analytics in this directory. Below is what separates each from Google Analytics on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 19
- With a free tier
- 14
- Cheaper to start
- -
- Google Analytics starts at
- Free
Why people look past Google Analytics
Nothing on the record flags a reason to move. Google Analytics has a free tier. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Free time tracker for teams
- Publishes an entry price of $3.99/month, where Google Analytics does not.
Project management & team collaboration software
- Publishes an entry price of Free, where Google Analytics does not.
The CRM that works for you, not the other way around
- Publishes an entry price of $24/month, where Google Analytics does not.
Design anything. Publish anywhere.
- Publishes an entry price of $18/month, where Google Analytics does not.
Grow better with HubSpot
- Publishes an entry price of Free, where Google Analytics does not.
Create apps that perfectly fit your team's needs
- Publishes an entry price of $20/month per editor, where Google Analytics does not.
Every Google Analytics alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Google Analytics (this page) | Free | Freemium | - | |
| Clockify | Free, then $3.99/month | Freemium | 4 | vs Google Analytics |
| Basecamp | Free | Freemium | - | vs Google Analytics |
| Folk | Free, then $24/month | - | 3 | vs Google Analytics |
| Canva | Free, then $18/month | - | 3 | vs Google Analytics |
| HubSpot | Free | Freemium | - | vs Google Analytics |
| Airtable | Free, then $20/month per editor | - | 4 | vs Google Analytics |
| Bill.com | Free, then $49/month | - | 3 | vs Google Analytics |
| Forest | Free, then $39.99/year | - | - | vs Google Analytics |
| Calendly | Free, then $10/month | - | 4 | vs Google Analytics |
| Grammarly | Free, then $12/month | - | 2 | vs Google Analytics |
| LastPass | Free | Freemium | - | vs Google Analytics |
| ChatGPT | Free, then $20/month | Freemium | 2 | vs Google Analytics |
| Any.do | Free, then $4.99/month | - | 2 | vs Google Analytics |
| Bitwarden | Free, then $3/month | Subscription | 3 | vs Google Analytics |
| Gusto | $49/month | - | - | vs Google Analytics |
| Google Workspace | €3.4/month | Subscription | - | vs Google Analytics |
| Expensify | $5/month | - | - | vs Google Analytics |
| BambooHR | $10/month per employee | Subscription | - | vs Google Analytics |
| Freshdesk | $19/month | Subscription | - | vs Google Analytics |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Google Analytics badges page.
Cheaper ways to solve the same problem
Free to start (14)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
What you would be giving up
Google Analytics is most often brought in for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Google Analytics is broadly right and the question is cost, the Google Analytics pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the All industries category lists everything the directory holds, and best all industries tools ranks them.
Google Analytics runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Google Analytics alternatives
- What are the main alternatives to Google Analytics?
- 19 other all industries tools are listed in this directory, led by Clockify, Basecamp, Folk, Canva. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Google Analytics?
- 14 of the alternatives listed here can be used without paying: Clockify, Basecamp, Folk, Canva, HubSpot.
- Is there a reason to switch away from Google Analytics?
- Nothing in the data flags one. Google Analytics has a free tier. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Google Analytics?
- Google Analytics is most often brought in for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Google Analytics?
- None of the all industries tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Google Analytics alternatives chosen?
- They are the tools filed in the same category, All industries, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Google Analytics against one of these directly?
- Every alternative below has a side-by-side page against Google Analytics covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every all industries tool?
- No. It covers what this directory holds in the All industries category, 19 tools beside Google Analytics. The category page lists the rest of the catalogue as it grows.