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Software · head to head

Amity vs Google Analytics

Amity logo

Amity

Software

Customer Success for Growing Teams

From
$300/month
Rated
-
Full review
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Amity covers Health scores, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Amity and Google Analytics actually diverge.

Attributes where Amity and Google Analytics differ
AttributeAmityGoogle Analytics
Starting price$300/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20141998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • HubSpot
  • Slack
  • Intercom

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Amity

  • Customer Successnot Google Analytics
  • Smbnot Google Analytics
  • Ease Of Usenot Google Analytics

Google Analytics

  • Website and web application analyticsnot Amity
  • Event tracking and user behaviour analysisnot Amity
  • Traffic source and conversion trackingnot Amity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Amity if

  • You need health scores.
  • You also want customer segments.
Amity review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Amity or Google Analytics better?
Neither clearly leads. Amity starts at $300/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amity or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $300/month for Amity and Free for Google Analytics.
Does Amity or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Amity starts at $300/month.
What is Amity best used for?
Amity is most often used for customer success, smb, ease of use. Of those, customer success and smb are not what Google Analytics is typically brought in for.
What can Amity do that Google Analytics cannot?
Amity covers Health scores, Customer segments, Playbooks, Task management. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.
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