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Software · head to head

Google Analytics vs Kapta

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
  • They diverge on capability: Google Analytics covers Real-time analytics, Kapta covers Account planning.

Where they differ

Only the attributes on which Google Analytics and Kapta actually diverge.

Attributes where Google Analytics and Kapta differ
AttributeGoogle AnalyticsKapta
Starting priceFree$1000/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982014

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • HubSpot
  • Slack
  • Microsoft Dynamics

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Kapta
  • Event tracking and user behaviour analysisnot Kapta
  • Traffic source and conversion trackingnot Kapta

Kapta

  • Customer Successnot Google Analytics
  • Key Account Managementnot Google Analytics
  • Strategic Accountsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Questions people ask

Is Google Analytics or Kapta better?
Neither clearly leads. Google Analytics starts at Free and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Kapta?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $1000/month for Kapta.
Does Google Analytics or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Kapta starts at $1000/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Kapta is typically brought in for.
What can Google Analytics do that Kapta cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Salesforce.
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Related pages

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