Software · head to head
Affinity vs Loom

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: Affinity covers Contact management, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which Affinity and Loom actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Outlook
- Crunchbase
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
Both cover
- Gmail
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Loom
- Automatic capture of email and meeting activity into relationship recordsnot Loom
- Finding warm introductions through existing relationship networksnot Loom
- Investor relations and fundraising trackingnot Loom
- Portfolio company support and reportingnot Loom
Loom
- Asynchronous video communication and screen recordingnot Affinity
- Product demonstrations and tutorialsnot Affinity
- Meeting transcription and documentationnot Affinity
- Team communication and knowledge sharingnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is Affinity or Loom better?
- Neither clearly leads. Affinity starts at $49/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Loom?
- Loom has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Loom.
- Does Affinity or Loom run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Loom is typically brought in for.
- What can Affinity do that Loom cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Gmail, SOC2, GDPR.
Related pages
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