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All industries · head to head

HubSpot vs Loom

HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: HubSpot covers CRM, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which HubSpot and Loom actually diverge.

Attributes where HubSpot and Loom differ
AttributeHubSpotLoom
PlatformsWeb, Mobile, CloudWeb
Founded20062015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (All industries).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Both cover

  • Gmail
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Loom
  • Organisations requiring integration with 2,000+ third-party applicationsnot Loom
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Loom

Loom

  • Asynchronous video communication and screen recordingnot HubSpot
  • Product demonstrations and tutorialsnot HubSpot
  • Meeting transcription and documentationnot HubSpot
  • Team communication and knowledge sharingnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is HubSpot or Loom better?
Neither clearly leads. HubSpot starts at Free and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Loom?
HubSpot starts at Free and Loom at Free.
Does HubSpot or Loom run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Loom runs on Web.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Loom is typically brought in for.
What can HubSpot do that Loom cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Gmail, Slack, SOC2, GDPR.
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Related pages

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