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CRM & Sales · head to head

Apollo.io vs Loom

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: Apollo.io covers Contact database, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which Apollo.io and Loom actually diverge.

Attributes where Apollo.io and Loom differ
AttributeApollo.ioLoom
Pricing modelsubscriptionfreemium
CategoryCRM & SalesAll industries
Founded20202015

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Both cover

  • Gmail
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Loom
  • Prospect researchnot Loom
  • Sales automationnot Loom

Loom

  • Asynchronous video communication and screen recordingnot Apollo.io
  • Product demonstrations and tutorialsnot Apollo.io
  • Meeting transcription and documentationnot Apollo.io
  • Team communication and knowledge sharingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Apollo.io or Loom better?
Neither clearly leads. Apollo.io starts at Free and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Loom?
Apollo.io starts at Free and Loom at Free.
Does Apollo.io or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Loom is typically brought in for.
What can Apollo.io do that Loom cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Gmail, Slack, SOC2, GDPR.
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Related pages

More on Apollo.io

More on Loom

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