Softwr

CRM & Sales · head to head

Affinity vs Flock

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • They diverge on capability: Affinity covers Contact management, Flock covers Team chat.

Where they differ

Only the attributes on which Affinity and Flock actually diverge.

Attributes where Affinity and Flock differ
AttributeAffinityFlock
Starting price$49/monthFree
Free tierNoYes
PlatformsWebWeb, Windows, Macos, Ios, Android
CategoryCRM & SalesCommunication & Collaboration
Founded20132014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

Both cover

  • SOC2
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Flock
  • Automatic capture of email and meeting activity into relationship recordsnot Flock
  • Finding warm introductions through existing relationship networksnot Flock
  • Investor relations and fundraising trackingnot Flock
  • Portfolio company support and reportingnot Flock

Flock

  • Team messaging with channels, direct messages and file sharingnot Affinity
  • Running polls, to-dos and reminders inside a chat workspacenot Affinity
  • Video conferencing and screen sharing for small teamsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.

Questions people ask

Is Affinity or Flock better?
Neither clearly leads. Affinity starts at $49/month and Flock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Flock?
Flock has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Flock.
Does Affinity or Flock run on more platforms?
Affinity runs on Web. Flock runs on Web, Windows, Macos, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Flock is typically brought in for.
What can Affinity do that Flock cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Flock covers Team chat, Channels, Threads, File sharing. Both handle SOC2, GDPR, Cloud deployment, Web support.

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