Software · head to head
Cloze vs Loom
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: Cloze covers Contact management, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which Cloze and Loom actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Outlook
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
Both cover
- Gmail
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot Loom
- Tracking relationships and follow ups without manual data entrynot Loom
Loom
- Asynchronous video communication and screen recordingnot Cloze
- Product demonstrations and tutorialsnot Cloze
- Meeting transcription and documentationnot Cloze
- Team communication and knowledge sharingnot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is Cloze or Loom better?
- Neither clearly leads. Cloze starts at $50/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or Loom?
- Loom has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Loom.
- Does Cloze or Loom run on more platforms?
- Cloze runs on Web, Ios, Android. Loom runs on Web.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. Cloze starts at $50/month.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Loom is typically brought in for.
- What can Cloze do that Loom cannot?
- Cloze covers Contact management, Communication history, Relationship insights, Task management. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Gmail, GDPR.
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