Software · head to head
Gong vs Loom
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: Gong covers Call recording, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which Gong and Loom actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gong
- Call recording
- AI transcription
- Deal intelligence
- Market intelligence
- Team coaching
- Salesforce
- HubSpot
- Zoom
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
Both cover
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Gong
- Call analysisnot Loom
- Deal forecastingnot Loom
- Sales coachingnot Loom
- Win/loss analysisnot Loom
Loom
- Asynchronous video communication and screen recordingnot Gong
- Product demonstrations and tutorialsnot Gong
- Meeting transcription and documentationnot Gong
- Team communication and knowledge sharingnot Gong
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gong
- Pricing not published; custom quotes and high platform fees make budget forecasting difficult
- Built for sales calls only; limited contact center and multi-channel conversation coverage
- Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
- Conversation analysis cannot capture internal buyer meetings or decision-making discussions
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
Gong
$1600/user-per-yearNo published plan breakdown. See the Gong review.
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Gong if
- You need call recording.
- You work on Web, Cloud-based SaaS.
- You also want ai transcription.
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is Gong or Loom better?
- Neither clearly leads. Gong starts at $1600/user-per-year and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gong or Loom?
- Loom has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Loom.
- Does Gong or Loom run on more platforms?
- Gong runs on Web, Cloud-based SaaS. Loom runs on Web.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
- What is Gong best used for?
- Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Loom is typically brought in for.
- What can Gong do that Loom cannot?
- Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Slack.
Answered from the vendors’ own pages
Gong: How much does Gong cost?
Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.
SourceGong: Does Gong integrate with Salesforce?
Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.
SourceGong: What conversations can Gong capture?
Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.
SourceGong: Does Gong have an on-premise option?
Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.
SourceRelated pages
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